U.S. fine wine importer Taub Family Selections and Argentinian winery Bodegas Callia announced new packaging for its Callia wines portfolio. The new Callia label design grants a modern, premium feel with its silver label, deep red capsule and bold brand logo, the company says. The variety is prominently featured at the center of each label for easy recognition, and the new back label also will feature updated messaging in both English and Spanish, it adds. The Callia range includes a Malbec, Cabernet Sauvignon, Pinot Grigio and Torrontés. Callia Bella, the winery’s sweet red blend, is slated to adopt new packaging as part of the second phase of the refresh in the coming months. The Callia range is line-priced with a suggested retail price of $8.99 for a 750-ml bottle. The new packaging is available nationwide.
Taub Family Selections and Bodegas Callia announce Callia wine’s new packaging
December 27, 2019