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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Prestige Beverage Group is launching a new, stylish and convenient 187-ml offering of its Rista wine brand, Moscato d’Asti. - Beverage Industry

Rista Moscato d’Asti available in mini bottles

New packaging size illustrates product’s versatility for consumers
December 14, 2018
The new Risata 187-ml packaging features Moscato d’Asti’s award-winning sparkling wine in an elegant-yet-sleek design with a stelvin closure that gives consumers a touch of luxury while eliminating waste and the need for a corkscrew, the company says.
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Reed’s Inc., makers of all-natural Reed’s Ginger Beer and Virgil’s Handcrafted Sodas, recently unveiled a new package design for its flagship line of ginger beers. - Beverage Industry

Reed’s redesigns packaging for handcrafted ginger beers

Bold, island-themed imagery utilized for new look
December 14, 2018
Among the changes, the new design puts the Reed’s name front and center, more clearly highlighting the levels of ginger intensity in each of the three varieties (Original, Extra and Strongest), while maintaining the bold, island-inspired theme that helped establish the brand as America’s No. 1 selling ginger beer, the company says.
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Sailor Jerry Spiced Rum introduced a limited-edition American Legends pack, a nod to the brand’s namesake, Norman “Sailor Jerry” Collins, and Harley-Davidson. - Beverage Industry

Sailor Jerry Spiced Rum, Harley-Davidson collaborate on limited-edition bottle

American Legends pack packaged in black leather
December 14, 2018
The pack is wrapped in sleek black leather, embossed with both brand’s joint logo, and includes one 750-ml bottle of the American-made spiced rum that is blended with spices including ginger, cinnamon, clove and vanilla.
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Dogfish Head is bringing “joy to the world” with the release of its IPAs for the Holidays variety 12-pack. - Beverage Industry

Dogfish Head releases variety pack for the holidays

Two exclusive IPAs part of limited-edition packaging
December 14, 2018
The limited-edition holiday 12-pack contains four varieties in one box and features two exclusives, Sixty One and Viniferous IPA, along with 60 Minute IPA and 90 Minute Imperial IPA, the company says.
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Dogfish Head is bringing “joy to the world” with the release of its IPAs for the Holidays variety 12-pack. - Beverage Industry

Beverage-makers release limited-edition holiday gift packs

Brands redesign packaging to give premium brands a premium look
December 14, 2018
In time for the holidays, beverage companies announced limited-edition packaging releases as well as brand refreshes.
Read More
Friends Fun Wine - Beverage Industry

The Best Beverage Packages of 2018

Artistic renderings, portability help packages stand out
Barbara Harfmann
December 13, 2018

For many years, the editors of Beverage Industry have honored beverage manufacturers who find unique ways to tell the story of their brand through innovative designs and packaging that stand out. This year is no exception, as the editors examined this year’s expansive list of new products and packaging redesigns and whittled the list to the Top 5 packages from 2018.


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Woodford Reserve Holiday Bottle

Woodford Reserve releases holiday bottle

Label features artwork from Louisville painter
November 27, 2018

Woodford Reserve Distillery, Versailles, Ky., announced that the spirits-makers flagship brand — Woodford Reserve — has released its annual holiday bottle. This year’s bottle features a snowy distillery scene.


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Intelligent Blends Maud #PinkPods - Beverage Industry

Maud’s Coffee & Tea’s releases #PinkPods

Limited-edition packaging benefits Breast Cancer Research Foundation
November 21, 2018
In partnership with the Breast Cancer Research Foundation (BCRF), the first “coffee for a cause” initiative in the coffee pods category was created specifically for BCRF fundraising.
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Everclear Grain Alcohol - Beverage Industry

Everclear Grain Alcohol releases new packaging design

Design illustrates product’s versatility for consumers
November 21, 2018
The new look was created by designer David Cole. He applied a bold and clean design, making the label easier to read in a retail environment and drawing attention to the brand name and key features of the product, it says.
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Stash Tea - Beverage Industry

Stash Tea redesigns portfolio’s packaging

Bright colors, bold ingredient imagery utilized for new look
November 21, 2018
Stash Tea is celebrating a year of major milestones, including a rebrand unveiled in 2018.
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