New Packages - Articles - Page 79

Domaine Bousquet gives wine collection a label makeover

Newly retouched label displays imagery of the Argentinian winery

June 20, 2018

The labels depict the winery in bright pastel colors, which replaces the smaller, traditional black-and-white image that originally was featured on the bottles, it says.

Tecate Light introduces new 7-ounce 20-pack

Import beer brand releases smaller bottles for summer

June 20, 2018

Launching this month, the new summer bottles will be available to consumers in Arizona, Texas, New Mexico and select areas of California.

Coca-Cola brings “Share a Coke” back for summer

June 20, 2018

Returning for the fifth consecutive summer, Share a Coke announces a new spin on the popular campaign, adding more beverages, packages, experiences and sharing opportunities.

Prairie Organic Spirits - Beverage Industry

Prairie Organic Spirits debuts new packaging

Design showcases company’s commitment to farm-crafted spirits

June 19, 2018

The revamped bottle includes a new bottle pattern and label inspired by the brand’s commitment to making high-quality organic spirits, the company says.

Promoting equality

Stoli launches Harvey Milk limited-edition bottle

June 18, 2018

Stoli Vodka, a brand of Stoli Group USA LLC, New York, announced the launch of its Stoli Harvey Milk limited-edition bottle.

Perrier launches new limited-edition water

Sparkling water brand collaborates with N.Y. artist

June 12, 2018

Perrier Sparkling Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., released a new limited-edition collection: PERRIERxWILD.

X by KINKY announces new can size

Malt beverage brand available in 23.5-ounce cans

June 4, 2018

KINKY Beverages, a brand of Mendota Heights, Minn.-based Prestige Beverage Group, released a new can size for its X malt beverage line.

The design for Jackson Springs pure alkaline water features colorful red maple leafs on a distinctive label that creates a frosted look, which makes the 1-liter PET bottle looked chilled at all times - Beverage Industry

The aesthetics of beverage packaging design

Shelf presence helps differentiate brands

Barbara Harfmann

May 21, 2018

To differentiate brands and grab consumers’ attention, package designers are employing art-inspired labels, modern, sleek and simple designs, elegant typography, color and the tactile feel of the product.

Heineken announced the relaunch of the CoolerPack, an engineered 18-pack cardboard packaging innovation that enables consumers to chill their beer by removing the top of the case and adding ice. - Beverage Industry

Heineken relaunches CoolerPack for summer

Secondary packaging supported by national TV campaign

May 21, 2018

The CoolerPack will keep consumers cool in the heat all summer long, driving incremental sales and profits for retailers who stock and display the item

EFFEN Vodka, Chicago Cubs release limited-edition bottle

Vodka brand available at bar carts throughout baseball stadium

May 21, 2018

In celebration of EFFEN Vodka as the Official Vodka of the Chicago Cubs and Wrigley Field, the brand has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo.