Bottle features a retouched label in honor of Norman “Sailor Jerry” Collins
June 20, 2018
Created to honor the Father of American old school tattooing, Norman “Sailor Jerry” Collins, the redesigned bottle shows iconography and imagery that highlights the life and times of Collins, the company says.
Newly retouched label displays imagery of the Argentinian winery
June 20, 2018
The labels depict the winery in bright pastel colors, which replaces the smaller, traditional black-and-white image that originally was featured on the bottles, it says.
Returning for the fifth consecutive summer, Share a Coke announces a new spin on the popular campaign, adding more beverages, packages, experiences and sharing opportunities.
Design showcases company’s commitment to farm-crafted spirits
June 19, 2018
The revamped bottle includes a new bottle pattern and label inspired by the brand’s commitment to making high-quality organic spirits, the company says.
To differentiate brands and grab consumers’ attention, package designers are employing art-inspired labels, modern, sleek and simple designs, elegant typography, color and the tactile feel of the product.