For juice-loving customers, 7-Eleven is back with new varieties of its 7-Select GO!Smart organic cold-pressed juice, but this time, they are available in 100 percent single juice varieties. The new 7-Select GO!Smart 100 percent fruit juices feature unusual varieties that aren’t typically found in every grocery and convenience store, the company says. The lineup is available in the following three varieties: Pomegranate, which contains 2.5 pomegranates in each bottle and is cold-pressed, organic and only sourced from pink pomegranates; Melon, a honeydew melon variety that is a good source of vitamins A, B and C; and Blackberry, which contains the juice of 165 Dewberry blackberries in each bottle. “Today’s juice customers continue to look for more premium options,” said Dion Miliaresis, senior product development manager for private brand beverages for 7-Eleven, in a statement. “Each of the three new juices will be sourced from a single organic fruit — pomegranate, blackberry or melon. Pomegranate juice, specifically, has seen significant growth as a premium juice in the U.S. because of its high levels of antioxidants and other nutrients. Both blackberry and melon juices are great-tasting and found at very few other retailers. They’re a great addition for our customers and their growing need for healthier options.” The current 7-Select GO!Smart line of organic cold-pressed juices are fruit and vegetable blends. Within two months of the 2018 launch, sales of three of the original four varieties are in the Top 10 of juices sold in the 20-ounce or smaller juice category, according to the company. The three additional single fruit juice varieties are sold in 11.2-ounce glass bottles with a suggested retail price of $2.99.
7-Eleven adds 3 cold-pressed, organic juices
7-Select GO!Smart available in Pomegranate, Blackberry, Melon
February 11, 2019