MOJO Cold Brewed Coffee Inc. announced new colorful labels inspired by the company’s New Orleans roots. The company also streamlined its label copy to create a more legible design, it says. MOJO used Boston-based marketing agency Breakaway to identify its target consumer and create copy that speaks to that audience, it adds. “Grab Life by the Beans” is the leading tag line on many new point-of-sale materials, the company says.
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