Copper Fox Distillery rebrands whiskey, gin portfolio
Brand consolidation under Copper Fox reflects distiller’s history, culture
Copper Fox Distillery launched new branding and packaging for the distillery’s existing products and new limited-edition releases. “The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement. Current fans familiar with Copper Fox products no longer will see Wasmund’s on the Original Single Malt Whisky label. “Although the label has changed, our ‘original’ spirits are the same,” Wasmund added. “This consolidation under the Copper Fox brand reflects our respect for the history and culture of whisky, our commitment to malting our own locally grown barley, and our passion for innovation.” The same branding has been applied to the craft distillery’s newest offering: Copper Fox SASSY Rye, a single malt distilled with 100 percent Virginia rye that is floor malted and smoked with Virginia sassafras wood then double pot stilled, aged with a progressive series of new and used Applewood and oak chips inside used bourbon barrels, and finished in a second used bourbon barrel, the company says.