Treaty Oak Distilling revamps whiskey, gin portfolio
New bottles coincide with expanded distribution
Treat Oak Distilling announced a design refresh to correspond with its new expansion plan. The new design is featured on its full portfolio of three hand-crafted whiskeys and three hand-crafted gins. Treaty Oak bottles now mimic the look and feel of the brand’s website and company logo, designed by creative agency Crispin Porter+Bogusky, the company says. The whiskey portfolio now features paint-dipped background colors and texture with a classic design, while the trio of gins include disruptive paint strokes over a juniper stem wrapped in oak leaves, it adds. “We strive to strike the perfect balance between heritage and innovation,” said Daniel Barnes, founder of Treaty Oak Distilling, in a statement. “Our willingness to be different based on knowledge and expertise is what sets us apart.” Until recently, Treaty Oak Distilling was sold only in Texas, but with its new partnership with Mahalo Spirits Group, the premium spirits company was able to expand its U.S. footprint to new markets, including Florida, Georgia, Illinois, Michigan, Tennessee and Virginia, the company says.