Deschutes Brewery’s bottles, cartons and tap handles now sport a new, updated look designed to better reflect the quality of the beer inside while increasing shelf presence and display impact, the company says.
Fiji Water, a brand of Roll Global LLC, debuted its new 700-ml bottle in conjunction with its The Lolë White Tour, a series of yoga events around the world.
Each artist series vintage to feature artists' work on label
October 16, 2015
To commemorate the 20th vintage, Chateau Ste. Michelle partnered with Dale Chihuly, the first artist to present artwork on the Artist Series label for the 1993 vintage.
Hain Celestial Group Inc., unveiled its new brand look and feel, including redesigned packaging highlighting the brand’s heritage with a new, contemporary logo.
Fiji Water, Dos Equis and Celestial Seasonings among those releasing new packaging
October 16, 2015
Celestial Seasonings, a brand of The Hain Celestial Group Inc., unveiled its new brand look and feel, including redesigned packaging highlighting the brand’s heritage with a new, contemporary logo.
With a plethora of alcohol and non-alcohol brands in the beverage landscape, packaging is paramount to attracting consumers. In the case of Wild Ginger Original Alcoholic Ginger Beer, a new craft beer, Dan Matauch, founder of Northville, Mich.-based Flowdesign, the firm that designed the new beer’s packaging, says the name itself immediately sparked his imagination.
Company will move all single-serve varieties to new EcoCup
September 16, 2015
Marley Coffee announced the first official retail shipment of the new recyclable EcoCup, an easy-to-recycle single-serve capsule that’s compatible with most Keurig K-Cup machines.