New Packages

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Bud Light and the Philadelphia Eagles unveiled the limited-edition “Philly Philly” commemorative packs to celebrate the team’s Super Bowl LII victory.

The 12-ounce cans allow Crispin Rosé Cider to expand its venue usage to include beaches, pools, festivals and outdoor patios, the company says.

Smirnoff knows how important a hometown is to a person so, to celebrate the many unique places across North America, Smirnoff is debuting limited-time only, locally inspired bottles including a specially designed bottle for Chicago.

The Distell Group, an African producer and marketer of a selection of top-quality spirits, wines, ciders and other ready-to-drink (RTD) beverages, is commemorating the 100 year legacy of former South African President Nelson Mandela.

With an overall goal to improve and refresh its St. Elder Natural Elderflower Liqueur brand, M.S. Walker is updating its packaging with a dynamic and distinctive new appearance, it says.

The new can design draws inspiration from classic S.Pellegrino bottles, including the brand’s green hue and red star, all overlaid on metallic silver, the company says.

LIFEWTR and the Council of Fashion Designers of America (CFDA) announced that they will host the opening presentation of New York Fashion Week this September with a showcase featuring three of the newest designers breaking onto the fashion scene.

For the first time, Dark Horse wine is taking its signature wine and packaging it in cans.

The new 40-ounce is available in five of the brand’s most popular flavors: Mango Passionfruit, Hopped Grapefruit, Blueberry Mint, Coconut Lime, and Pomegranate Lemonade.

White Plains, N.Y.-based Heineken USA is asking drinkers to see past the trimmings, open a cold Heineken and Celebrate What’s Inside, during the upcoming holiday season, it says. The new national program features TV spots, social media and a limited-edition Magnum (1.5-liter) bottle to share with friends and family, it adds.