Reed’s redesigns packaging for handcrafted ginger beers
Bold, island-themed imagery utilized for new look
Reed’s Inc., makers of all-natural Reed’s Ginger Beer and Virgil’s Handcrafted Sodas, recently unveiled a new package design for its flagship line of ginger beers. The brand refresh for Reed’s follows in the footsteps of the company’s overhaul of its Virgil’s soda line earlier this year. The new look for Reed’s will be available nationwide in more than 30,000 retail locations beginning in early 2019. Among the changes, the new design puts the Reed’s name front and center, more clearly highlighting the levels of ginger intensity in each of the three varieties (Original, Extra and Strongest), while maintaining the bold, island-inspired theme that helped establish the brand as America’s No. 1 selling ginger beer, the company says. Also new for Reed’s will be the addition of 12-ounce cans, which will facilitate the brand’s expansion into new channels, including on-premise, club, drug and convenience stores. The brand also will launch a new varietal: Zero Sugar Ginger Beer. The revamped packaging will help consumers who might be new to ginger beer better understand the ginger “bite” while still leveraging the island vibe that longtime fans of Reed’s enjoy, the company says.