Castle Brands redesigns packaging for Irish whiskey brand
Knappogue Castle expressions feature new bottle and labels
Castle Brands released redesigned bottles and labels for its Knappogue Castle Single Malt Irish Whiskey brand and its three core expressions: 12-year Single Malt Irish Whiskey, 14-year Twin Wood Single Malt Irish Whiskey and 16-year Twin Wood Single Malt Irish Whiskey. The new packaging is a natural evolution for the brand, the company says. The redesign is a complete overhaul that considered every possible component, including the bottle’s shape, fonts, label size, copy and color palate, it adds. The black-and-white drawing of Knappogue Castle, the brand’s namesake, remains on the label, the only consistency from the previous packaging. The hedges have been trimmed in the new image, allowing for better visibility of the castle itself, it adds.