Leading up to St. Patrick’s Day, the Distilled Spirits Council of the United States (DISCUS) and the Irish Whiskey Association (IWA) report that American consumers’ interest in super-premium Irish whiskey is at an all-time high.
Consumers purchased more than 6.1 million 9-liter cases of Irish whiskey in 2022, according to DISCUS. These purchases generated $1.4 billion in revenues for distributors, contributing to record-breaking growth of the spirits industry in the United States. Irish whiskey played a key role in U.S. spirit supplier revenue surpassing beer last year, as it was the fourth fastest-growing spirit in both revenue and volume.
“As consumers continue to trade up to more premium products, Irish whiskey is perfectly positioned to offer them a special experience ― on St. Patrick’s Day and beyond,” Chris Swonger, President and CEO of DISCUS, said in a statement. “In just two decades, we’ve seen the high-end premium and super premium segments of Irish whiskey grow a staggering 1,053% and 2,769%, respectively. It’s truly an exciting time for spirits hailing from the Emerald Isle.”
The unique flavor profile and versatility of Irish whiskey have contributed to the beverage’s popularity in cocktails and sipping occasions. With a smooth and delicate flavor thanks to a three-time distillation process, it has become “a favorite among consumers who are looking for a whiskey that is complex, yet approachable.”
William Lavelle, director of the IWA, added: “The remarkable growth of Irish whiskey in the U.S. is a testament to the quality and craftsmanship of our distillers. As the largest and most valuable market for Irish whiskey, we are proud to continue our rich history of supplying America with this iconic spirit. It’s exciting to see consumers embrace the premium-and-above expressions of Irish whiskey, and we look forward to further growth in the years ahead.”
Both DISCUS and IWA encouraged consumers to responsibly enjoy Irish whiskey this St. Patrick’s Day.
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