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New Packages

Jose Cuervo bottle pays homage to Classic Surf Competition

Limited-edition bottle honors 40th anniversary of surfing event

Jose Cuervo limited-edition bottle of Jose Cuervo Especial Silver. - Beverage Industry
Jose Cuervo limited-edition bottle of Jose Cuervo Especial Silver. (Image courtesy of Jose Cuervo)
January 14, 2019

In celebration of the 40th anniversary of the Cuervo Classic Surf Competition, Jose Cuervo released a limited-edition bottle of Jose Cuervo Especial Silver. Jose Cuervo established the Cuervo Classic in 1978, a catalyst that helped propel the sport forward, fostering some of the sport’s most iconic talent, it says. The limited-edition bottle features a vintage label design that pays homage to the Cuervo Classic with vibrant colors reminiscent of the original competition’s logo, it details. Launched near the last round of fall surfing competitions, the limited-edition Cuervo Classic bottle is designed to impress surf fans and add a pop of color to the back bar, it states. The commemorative bottle is offered in 750-ml bottles, retailing for $17.99 and is available nationwide at select grocery and liquor stores while supplies last.

KEYWORDS: anniversary packaging Jose Cuervo limited-edition packaging tequila

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