Caribou Coffee’s new cup pays homage to the “Best of the North”
Design puts Midwest culture in hands of Super Bowl fans
Cold enough for ya?
Caribou Coffee recently unveiled the reinvention of its signature coffee cup designed around the theme: The Best of the North. The new cup features doodles and phrases that pay homage to life in the upper Midwest, the company says. “With Super Bowl coming to our town (Minneapolis) and our 25th birthday, we wanted to create a design that allowed us to connect with customers in the form of nostalgic, iconic Midwest sayings and images,” said Jenifer Hagness, senior director of product innovation, in a statement. “There is something for everyone on the cup from ‘Cabin Life Memories,’ Northern slang such as ‘Uffda’ to ‘Celebrating a Three-Day Weekend.’” The new cup design uses Caribou’s signature blue color as the canvas, and the coffee sleeve is buffalo plaid with evergreen colored print for a classic, cabin-esque and outdoorsy look, the company says.