Caribou Coffee releases ready-to-drink sparkling beverages
Caribou Bou-sted Caffeinated Beverages derives caffeine from coffee beans, ginseng and guarana extract
Caribou Coffee, Minneapolis, is unveiling its own twist on flavor-infused sparkling beverages with a line of ready-to-drink cans and in-store handcrafted beverages. Caribou Bou-sted Caffeinated Beverages include sparkling waters and sparkling beverages with caffeine derived from coffee beans, ginseng and guarana extract. The result is a collection of drinks designed to fuel life's adventures, at any time of the day, the company says.
Available this fall, the Caribou Bou-sted Caffeinated Beverages will roll out two product lines: Sparkling Caffeinated Waters and Sparkling Caffeinated Beverages.
A low-calorie beverage with the addition of caffeine, the flavored-infused sparkling waters are available in Grapefruit and Mixed Berry varieties. Packaged in slim white cans, Caribou Bou-sted Caffeinated Waters don the brand's signature Caribou icon at the center of the packaging.
Available in Dragon Fruit and Passion Fruit Orange Guava, Sparkling Caffeinated Beverages are crafted with flavor-infused sparkling water, fruit infusions, other natural flavors and caffeine. Packaged in slim colorful cans, Caribou Bou-sted Caffeinated Beverages also don the brand's signature Caribou icon at the center of the packaging.
In addition to the ready-to-drink releases, Caribou Coffee locations will offer Caribou Bou-sted Handcrafted Beverages. The assortment will include flavor-infused sparkling waters, crafted sodas and crafted sparkling juices. Consumers will have more unique "bou-sted" flavors to choose from (including Spicy Pineapple and Blue Cotton Candy) and will have the ability to customize their flavor and caffeine level. Certain beverages also will be available in blended versions.
The Caribou Bou-sted ready-to-drink assortment will be available in all Caribou Coffee company-owned locations this fall. Handcrafted Bou-sted beverages will be available in select Caribou Coffee locations nationwide and in the company's new Caribou Cabin concept stores opening in Minnesota later this year.
"Caribou Bou-sted allows us to meet our guests' ever-changing needs and bring to market a premium assortment of ready-to-drink caffeinated beverages that are both delicious and functional," said Matt Reiter, senior director of merchandising at Caribou Coffee, in a statement. "They are perfect in the morning or as an afternoon boost with several flavor options we know our guests are going to love."