New Packages

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The 2019 Green Flash portfolio features the return of the original 7 percent alcohol-by-volume West Coast IPA, alongside new beers, returning favorites and special releases, the company says.

Crispin Cider Co., a division of Chicago-based MillerCoors, continues to innovate with the debut of a new variety pack of 12-ounce slim cans, now available nationwide. Among the featured flavors are portfolio staples Crispin Rosé and Crispin Brut, along with its new flavor, Crispin Pearsecco. 

The new 7-Select GO!Smart 100 percent fruit juices feature unusual varieties that aren’t typically found in every grocery and convenience store, the company says.

“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement.

Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.

MOJO Cold Brewed Coffee Inc. announced new colorful labels inspired by the company’s New Orleans roots.

Welch’s Sparkling Grape Juice released limited-edition bottle designs that are exclusively available at Target and Kroger stores.

In celebration of the 40th anniversary of the Cuervo Classic Surf Competition, Jose Cuervo released a limited-edition bottle of Jose Cuervo Especial Silver.

Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.

Bud Light announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February.