Crispin Cider debuts updated variety pack
Variety pack includes new Pearsecco flavor
Crispin Cider debuted a new variety pack of 12-ounce slim cans featuring classic flavors — Crispin Rosé and Crispin Brut — along with its newest flavor: Crispin Pearsecco. Crispin Pearsecco is a marriage of pear-based cider with a bubbly prosecco taste, offering a unique, crisp, yet dry taste, the company says. Beginning in late spring, Pearsecco also will be available in stand-alone slim can six-packs, it adds. “We have a great-tasting lineup of ciders in our portfolio, and we want to give new and existing drinkers the opportunity to sample them in a convenient way,” said Danielle Rappoport, director of ciders, Mexican imports and flavored malt beverages at MillerCoors, in a statement. “Our sleek, eye-catching slim cans are perfect for grabbing on the go, entertaining and enjoying during countless outdoor occasions.” The variety pack contains six cans of Crispin Rosé; three cans of Crispin Brut; and three cans of Pearsecco and is available nationwide for a suggested retail price of $16.99. Crispin will support the launch of the new variety pack with a robust, 360-degree marketing campaign, including public relations, out-of-home ads, a large social campaign with notable influencer partnerships and paid social media, the company says.