Thirsty Buddha unveiled a packaging redesign across its original and sparkling coconut water lineups. The redesign includes a new Buddha Brands logo, a symbolic representation of the Buddha that features complex iconography of a coconut tree and ocean, representing

an island, thereby signifying the brand’s central value — a commitment to sustainability, the company says. Buddha Brand’s new look offers consistency and unity across the Thirsty, Hungry and Healthy Buddha brands for better cross-category recognition, it adds. “We wanted the new Buddha Brands look to reflect the fun and minimalist nature of the products,” said Chris Magnone, chief executive officer and co-founder of Buddha Brands, in a statement. “As we continue to pursue category captaincy in both Canada and the U.S., we saw this as an opportunity to turn the page on a new era for Buddha Brands. Our new look is clean and simple, like our products themselves, and is infinitely more iconic and recognizable across the three brands. Now, whether you’re shopping the cold fridges, the snacking section or the baking aisle, you’ll recognize Buddha Brand’s products.”