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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Domaine Bousquet - Beverage Industry

Domaine Bousquet gives wine collection a label makeover

Newly retouched label displays imagery of the Argentinian winery
June 20, 2018
The labels depict the winery in bright pastel colors, which replaces the smaller, traditional black-and-white image that originally was featured on the bottles, it says.
Read More
Tecate Light - Beverage Industry

Tecate Light introduces new 7-ounce 20-pack

Import beer brand releases smaller bottles for summer
June 20, 2018
Launching this month, the new summer bottles will be available to consumers in Arizona, Texas, New Mexico and select areas of California.
Read More
Share a Coke - Beverage Industry

Coca-Cola brings “Share a Coke” back for summer

June 20, 2018
Returning for the fifth consecutive summer, Share a Coke announces a new spin on the popular campaign, adding more beverages, packages, experiences and sharing opportunities.
Read More
Prairie Organic Spirits - Beverage Industry

Prairie Organic Spirits debuts new packaging

Design showcases company’s commitment to farm-crafted spirits
June 19, 2018
The revamped bottle includes a new bottle pattern and label inspired by the brand’s commitment to making high-quality organic spirits, the company says.
Read More
Stoli Vodka Harvey Milk

Promoting equality

Stoli launches Harvey Milk limited-edition bottle
June 18, 2018

Stoli Vodka, a brand of Stoli Group USA LLC, New York, announced the launch of its Stoli Harvey Milk limited-edition bottle.


Read More
PERRIERxWILD

Perrier launches new limited-edition water

Sparkling water brand collaborates with N.Y. artist
June 12, 2018

Perrier Sparkling Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., released a new limited-edition collection: PERRIERxWILD. 


Read More
X by KINKY, Sour Apple

X by KINKY announces new can size

Malt beverage brand available in 23.5-ounce cans
June 4, 2018

KINKY Beverages, a brand of Mendota Heights, Minn.-based Prestige Beverage Group, released a new can size for its X malt beverage line.


Read More
The design for Jackson Springs pure alkaline water features colorful red maple leafs on a distinctive label that creates a frosted look, which makes the 1-liter PET bottle looked chilled at all times - Beverage Industry

The aesthetics of beverage packaging design

Shelf presence helps differentiate brands
Barbara Harfmann
May 21, 2018
To differentiate brands and grab consumers’ attention, package designers are employing art-inspired labels, modern, sleek and simple designs, elegant typography, color and the tactile feel of the product.
Read More
Heineken announced the relaunch of the CoolerPack, an engineered 18-pack cardboard packaging innovation that enables consumers to chill their beer by removing the top of the case and adding ice. - Beverage Industry

Heineken relaunches CoolerPack for summer

Secondary packaging supported by national TV campaign
May 21, 2018
The CoolerPack will keep consumers cool in the heat all summer long, driving incremental sales and profits for retailers who stock and display the item
Read More
EFFEN Vodka has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo. - Beverage Industry

EFFEN Vodka, Chicago Cubs release limited-edition bottle

Vodka brand available at bar carts throughout baseball stadium
May 21, 2018
In celebration of EFFEN Vodka as the Official Vodka of the Chicago Cubs and Wrigley Field, the brand has released a second iteration of its commemorative bottle for the 2018 MLB season, featuring the Chicago Cubs logo.
Read More
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