Convergent Coffee Co., a nitro-infused cold-brew coffee brand, announced a new brand design. The brand refresh was designed to elevate the overall aesthetic and appeal to consumers who love coffee and appreciate handcrafted beverages, the company says. The new design features a clean and distinctive look, new logo, stronger flavor identification and clearer benefit communication, it adds. Each 12-ounce can displays Convergent’s points of differentiation: nitro-infused, heavily-caffeinated, certified organic and Fair Trade, and low calories, the company explains. “Convergent Coffee is a pioneer of ready-to-drink, nitro-infused craft cold-brew,” said Steve Ball, chief executive officer of Convergent Coffee, in a statement. “After just a few short years, we are poised to breakthrough on a national stage. As we share our cold-brew coffee with new consumers, we wanted to be sure our look really embodied the carefully crafted style of our cold brews.”