La Colombe Coffee Roasters, Philadelphia, Pa., announced that it will be donating at least $100,000 in a year-long commitment to the mission of the National Park Foundation (NPF), the official nonprofit partner of the National Park Service.
La Colombe shares the passion and responsibility to protect and preserve our country’s natural, cultural, and historical treasures so that generations to come can also appreciate the beauty and history of the United States. As part of this partnership with the NPF, La Colombe will donate 5 cents to NPF for every specially marked Triple and Vanilla Draft Latte can sold, the company says. These can will only be available for a limited time, it adds.
“Growing up in the Northwest, I’ve spent the bulk of my time hiking, trekking and traversing our national parks. I’ve hiked Mount Rainier over a dozen times. Just last year I took my family out to Yellowstone so my kids could enjoy what I’ve grown up loving,” said Todd Carmichael, La Colombe’s chief executive officer (CE0) and co-founder, in a statement. “Here at La Colombe, we value adventure, exploration, and nature, and are incredibly proud to partner with the National Park Foundation.”
No stranger to travel and the great outdoors, Carmichael, is the first American to make a solo trek across Antarctica to the South Pole, on foot unassisted and unaided, capturing the World Speed Record. His near-death adventure was the subject of an award-winning documentary entitled “Race to the Bottom of the Earth” (2010), which aired on the National Geographic Channel. In addition, Carmichael hosted Travel Channel’s Dangerous Grounds, where his globetrotting adventures in search of the finest coffees in the world are captured on video.
The National Park Foundation protects America’s special places, connects people to them, and inspires the next generation of park stewards. From preserving hiking trails in places like Mount Rainier and Zion to facilitating significant donations for new national parks like Pullman National Monument, NPF’s work in the national parks depends on the support of people nationwide, it says.
“Enjoy your coffee even more now knowing that it supports America’s treasured places,”Stefanie Mathew, NPF’s vice president of corporate partnerships, said in a statement. “Partners like La Colombe not only contribute much-needed financial support, they also inspire more people to discover the many ways they too can help care for national parks.”
In addition to the financial contribution, La Colombe hot coffee cups in cafés nationwide also will be rebranded during the year, highlighting different pieces of artwork inspired by national parks. La Colombe will also host, in partnership with like-minded brands, three travel sweepstakes where a winner will have the opportunity to bring a friend on a trip of a lifetime to Acadia National Park, Yellowstone National Park and Joshua Tree National Park.
Learn more about the NPF’s mission and enter to win a trip of a lifetime to one of our country’s most treasured national parks at www.lacolombe.com. Fans and followers who post photos on social media using hashtag #KeepAmericaWild will be in the running to win a year supply of Draft Latte.