Ridge Cider announces addition to packaging
Company adds Pure Michigan label to cans
August 17, 2018
Ridge Cider LLC announced the addition of the Pure Michigan logo to its new hard cider packaging. This signifies that the company’s hard cider is made with at least 75 percent ingredients grown in Michigan, it says. The company uses whole apples locally grown on the Fruit Ridge, West Michigan’s legendary apple country, as the main ingredient for its hard ciders. “Using local products is not only important to us, but also a huge part of our brand, as we’re named after the Ridge and use the shape of the state of Michigan in our logo,” said Matt Delong, founder of Ridge Cider, in a statement. “Adding the Pure Michigan logo to our packaging is not only a way to further communicate our commitment to local and to our customers, but also a way to cement that commitment for the future.” The logo now appears on Ridge’s three canned ciders: Raspberry, Berries and Porch Sittin’, which contain other Michigan ingredients including blueberries from Jawor Brothers in Ravenna; strawberries from Lutz Farms in Maistee; and raspberries grown in Sparta, the company says.