Macallan, a single malt Scotch whisky, unveiled a new bottle design across its portfolio. In celebration with the opening of its new distillery in Speyside, Scotland, the revamped design draws inspiration from the luxury expression of the Macallan Rare Cask, modern design cues reflected in the new distillery and consumer feedback around making the whisky ranges easier to navigate, the company says. The new look also coincides with the core portfolio being redefined into three ranges that reflect the types of cask used to mature The Macallan — Sherry Oak Cask, Double Cask and Triple Cask Matured, it adds. New features to the bottles include a broad-shouldered bottle with a distinctive chevron cut that tapers toward the neck, a clear color-coding system and icons to identify ranges based on cask make-up, real oak wooden boxes for all expressions 25 years or older, and elevated packaging and a heavier glass weight bottle with wider shoulders and a larger base for all expressions 18 years or older, the company says. “With this bold new design, we are highlighting the extraordinary whisky inside the bottles as we show off its unmistakable characteristics, like all-natural color, which we at The Macallan and every whisky enthusiast worldwide really value,” said Sam Leotta, senior brand manager at The Macallan, in a statement. “While the whisky remains unchanged, the new bottle can be displayed anywhere from a world-class bar to a bar cart at home, making the same lasting impression.”