Jäger releases miniature shots

New shots available in 20-ml glass bottles

White Plains, New York-based Jägermeister Liqueur released “Mini Meisters,” 20-ml Jägermeister mini-shots. Mini Meisters will be available nationwide and sold in a 10-shots-to-go pack, the company says. The single-serve glass bottle is packaged with an on-the-go mentality, allowing fans to seize the moment all year long, it adds.

The small packaging and glass bottle quickly chills the Jägermeister and allows for consumers to take it anywhere, the company says. “Mini Meisters are an exciting new addition for retailers and consumers and now with this smaller shot-sized bottle, it leaves the celebratory toast moments endless,” said Chris Peddy, chief marketing officer at Mast-Jägermeister US, in a statement.

“Mini Meisters hail from European markets where they are the most popular size for Jägermeister drinks and we are thrilled to launch Mini Meisters for Jägermeister fans in the US,” he continued.

The 10 shots-to-go pack can be broken up individually or enjoyed together, the company says. Available nationwide at grocery, liquor, drug and convenience stores, each Mini Meister pack retails for $10.

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