Jagermeister

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Jägermeister teams with NHL to elevate hockey fans game-watching experience

Prizes included smart TV, gift cards, TV subscriptions

September 7, 2020

Jägermeister, the NHL, and Men In Blazers on Ice are combining efforts to launch a sweepstakes that benefits hockey fans by providing prizes to help upgrade their game-watching experience this season.

Jägermeister and the NHL announce a multiyear extension of their partnership

Jägermeister continuing as the “official shot of the NHL”

February 17, 2020

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The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.

Jägermeister Cold Brew Coffee

September 11, 2019

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Jägermeister launched a brand-new product line titled Jägermeister Cold Brew Coffee.

Jägermeister COOLPACK - Beverage Industry

Jägermeister COOLPACK inspired by a freezer pack

New packaging combines Jägermeister bottle with lightweight PET material

June 10, 2019

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Jägermeister launched Jägermeister COOLPACK, the first-ever non-glass line extension from the brand.

Jäger miniature shots - Beverage Industry

Jäger releases miniature shots

New shots available in 20-ml glass bottles

July 9, 2018

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White Plains, New York-based Jägermeister Liqueur released “Mini Meisters,” 20-ml Jägermeister mini-shots. Mini Meisters will be available nationwide and sold in a 10-shots-to-go pack, the company says.

Beverage companies unveil redesigned packaging for core brands

Jagermeister, Celsius among brands with new designs

December 16, 2016

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Heineken debuted a 250-ml slim can in Brazil in partnership with Crown Embalagens Metálicas da Amazônia S.A., a joint venture of Crown Holdings Inc. and Évora S.A, marking the first time Crown’s 250-ml slim can was made available in the Americas, the company says. Heineken 250-ml slim cans already are available in Europe and Asia, it adds.

Jagermeister unveils new bottle design

New bottle embodies quality, history, company says

December 16, 2016

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Jägermeister unveiled a new incarnation of its iconic green bottle. The new bottle design more optimally embodies the quality and history of the liqueur, the company says.

Sidney Frank Importing names new CEO

Former Vita Coco president assumes leadership with spirits company

December 1, 2015

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The Board of Directors of New Rochelle, N.Y.-based Sidney Frank Importing Co. Inc. (SFIC), a wholly owned subsidiary of Mast-Jagermeister, named Jeffrey B. Popkin as the company's chief executive officer.

Popular culture influences campaigns, events

Brands utilize atheletes, video games, world records and more

September 16, 2015

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Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships.

Technology deepens connections between beverage brands and consumers

Craft beer brand uses Qliktag Software to share brand story, Jagermeister's JagerBonds mobile app helps consumers commemorate nights out

April 16, 2014

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For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.”

More Articles Tagged with 'Jagermeister'

This webinar will focus on a series of ingredients that can be used – today – in functional beverages that deliver hot benefits like cognitive support, joint health, muscle gain, recovery, weight loss and more.

Light-weighting projects provide a tremendous opportunity for organizations to reduce costs and their carbon footprint, however, capturing the data to understand what your can or bottle network can support is difficult.