Jagermeister - Page 1 | Beverage Industry

Mast-Jägermeister US, Roku partner for limited streaming series

‘The Lesbian Bar Project’ spotlights Lesbian bars across US

June 27, 2022

Roku Inc. announced that the Roku Brand Studio and Mast-Jägermeister US will create a new limited streaming series, “The Lesbian Bar Project,” directed by Erica Rose and Elina Street, and hosted by Lea DeLaria.

Jägermeister, Post Malone team up to bring back nightlife

Campaign includes short file tribute shot by Academy Award-nominated director Zachary Heinzerling

July 6, 2021

Jägermeister, imported exclusively by Mast-Jägermeister US, White Plains, N.Y., and American Rapper Post Malone have joined forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled "Night Lights."

Jägermeister teams with NHL to elevate hockey fans game-watching experience

Prizes included smart TV, gift cards, TV subscriptions

September 7, 2020

Jägermeister, the NHL, and Men In Blazers on Ice are combining efforts to launch a sweepstakes that benefits hockey fans by providing prizes to help upgrade their game-watching experience this season.

Jägermeister and the NHL announce a multiyear extension of their partnership

Jägermeister continuing as the “official shot of the NHL”

February 17, 2020

The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.

Jägermeister Cold Brew Coffee

September 11, 2019

Jägermeister launched a brand-new product line titled Jägermeister Cold Brew Coffee.

Jägermeister COOLPACK - Beverage Industry

Jägermeister COOLPACK inspired by a freezer pack

New packaging combines Jägermeister bottle with lightweight PET material

June 10, 2019

Jägermeister launched Jägermeister COOLPACK, the first-ever non-glass line extension from the brand.

Jäger miniature shots - Beverage Industry

Jäger releases miniature shots

New shots available in 20-ml glass bottles

July 9, 2018

White Plains, New York-based Jägermeister Liqueur released “Mini Meisters,” 20-ml Jägermeister mini-shots. Mini Meisters will be available nationwide and sold in a 10-shots-to-go pack, the company says.

Beverage companies unveil redesigned packaging for core brands

Jagermeister, Celsius among brands with new designs

December 16, 2016

Heineken debuted a 250-ml slim can in Brazil in partnership with Crown Embalagens Metálicas da Amazônia S.A., a joint venture of Crown Holdings Inc. and Évora S.A, marking the first time Crown’s 250-ml slim can was made available in the Americas, the company says. Heineken 250-ml slim cans already are available in Europe and Asia, it adds.

Jagermeister unveils new bottle design

New bottle embodies quality, history, company says

December 16, 2016

Jägermeister unveiled a new incarnation of its iconic green bottle. The new bottle design more optimally embodies the quality and history of the liqueur, the company says.

Sidney Frank Importing names new CEO

Former Vita Coco president assumes leadership with spirits company

December 1, 2015

The Board of Directors of New Rochelle, N.Y.-based Sidney Frank Importing Co. Inc. (SFIC), a wholly owned subsidiary of Mast-Jagermeister, named Jeffrey B. Popkin as the company's chief executive officer.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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