Jägermeister unveiled Jägermeister Orange, a new expression crafted for a new era of socializing, it says.

“Jägermeister has always been about bringing people together,” said Cindy Wang Simms, chief marketing officer at Jägermeister U.S., in a statement. “With Jägermeister Orange, we’re introducing a new flavor experience that captures that same spirit of connection and energy, now with a fresh citrus profile. Its taste embodies the freedom and spontaneity of summer, whenever you want it.”

The liquid stays true to the brand’s heritage while introducing a more radiant, citrus-driven profile, the company notes. Crafted in Germany using the same meticulous maceration process and attention to detail as the original, Jägermeister Orange owes its distinctive profile to the refinement with oils extracted from orange and mandarin peels, it says. In fact, each bottle includes the oils of three Sicilian oranges delivering vibrant freshness and a modern taste experience at 33% ABV, it adds.

Like the original, Jägermeister Orange is best enjoyed ice cold as a shot poured straight from the freezer, the company says. Whether served as an ice cold shot or mixed with lemon lime soda over ice and garnished with an orange slice, the new expression is designed to bring people together and add a sense of play to any moment, wherever it unfolds, it notes.

Jägermeister Orange is available in retailers nationwide, with a suggested retail price of $22.99 a bottle.

www.us.jagermeister.com