Jägermeister launched Jägermeister COOLPACK, the first-ever non-glass line extension from the brand. The new packaging is inspired by a freezer pack and cools more quickly than a glass bottle, allowing the herbal liqueur to chill to to approximately 0 degrees Fahrenheit faster, it says. Serving as a packaging-extension, and not a replacement for the green glass bottle, the new, innovative freezer pack design provides Jägermeister fans with the opportunity to take the spirit on-the-go, it adds. The new packaging combines the design of the classic Jägermeister bottle with traditional freezer packs made out of lightweight PET material in the brand’s dark green signature color. “Not just a clever name, the new bottle iteration is cool in every sense of the word. When creating the COOLPACK bottle design, we wanted to create something that allowed our Jägermeister fans to enjoy the beloved herbal liqueur on-the-go, no matter the destination,” said Jack Carson, director of innovation for Jägermeister, in a statement. “Now, the possibilities are truly endless for where and when you and your friends can enjoy Jägermeister. Prost.” The 375-ml sized Jägermeister COOLPACKS are available at local alcohol retailers nationwide for a suggested retail price of $12.99.
Jägermeister COOLPACK inspired by a freezer pack
New packaging combines Jägermeister bottle with lightweight PET material
June 10, 2019