New Packages

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In celebration of its 150th anniversary, Moosehead Breweries released packaging to acknowledge the sesquicentennial milestone. To celebrate the anniversary, Moosehead will launch new 150th-themed bottle labels for Moosehead Lager and introduce Moosehead Radler on draft in the United States.

The RumChata Freedom Bottle program is back for its fourth year this summer, further building its support for the Lone Survivor Foundation (LSF).

“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.

Shock Top rolled out its first major brand refresh. The new look and feel still embodies the carefree spirit of the brand, but with a fresh, youthful optimism, the company says. The new look will be reflected across all brand assets and activations, the company says.

Wicked Joe Organic Coffees rolled out new packaging after more than 12 years in business. The product line now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin, the company says.

In conjunction with its expansion into retail and cafes, MatchaBar unveiled a new look for its line of ready-to-drink teas. The new design uses the packaging’s label as a platform to speak to its consumers, the company says. “The packaging refresh allowed us to create a way to let our beliefs, our interests and our associations with certain subcultures shine through,” Founders and brothers Graham and Max Fortgang said in a statement.

Prestige Beverage Group LLC added limited-edition 1.5- and 3-liter bottles to its Champs de Provence Rosé portfolio. Priced at $35 and $120, respectively, the limited-edition bottles reflect the product’s successful launch in 2016, the company says.

Last month, Yuengling & Son Inc. began rolling out packaging updates for its core brands: Yuengling Traditional Lager, Light Lager and Black & Tan. “We are excited to introduce updated packaging of our core brands, which features our powerful Yuengling Eagle & Barrel icon, a proud symbol of our family owned brewery since 1829,” said Dick Yuengling, owner and president, in a statement.

Constellation Brands Inc. launched Pacficio in 12-ounce aluminum cans for the first time in the United States. Available in 12-packs, the new cans will be available in California, Nevada, Oregon, Washington, Montana, Hawaii, Texas, Arizona and Colorado.

With the return of baseball season, Budweiser introduced customized, specialty MLB team cans featuring unique designs created by local artists who each represent Budweiser’s values and celebration of the pursuit of the American Dream, the company says.