Copper & Kings gives spirits lineup a label makeover
Brand aims to show ‘history worthy’ heritage
Copper & Kings American Brandy Co., Louisville, Ky., announced the relaunch of its absinthe spirits in new packaging. The packaging revamp includes a new bottle projection that is cohesive with the other botanical spirits in the Copper & Kings lineup, the company says.
The new bottle also represents how the company exclusively uses a double-distilled alembic copper pot in its distillation process, without the use of re-distilled grain neutral spirits, it adds.
“We were looking to elevate the spirit and give it a level of preciousness that feels worthy of the history of absinthe, worthy of the care the distilling team give their baby and give a shelf presence that is compelling and very visible,” said Ron Jasin, creative director at Copper & Kings, in a statement. “The antique green bottle style is perfect for both the botanical projection and a sense of quality heft.”