Caorunn releases new packaging for U.S. market
Gin brand redesigns bottle
Premium gin brand Caorunn, released a new bottle design for the U.S. market, featuring the spirit’s roots with sleek aesthetics, the company says. The bottle’s signature five-pointed pentagonal form is representative of the five natural Scottish botanicals that surround the Speyside distillery and are hand-harvested by Caorunn’s gin master, Simon Buley, it adds. The decanter now features a streamlined form for an easier fit behind the bar and a raised gloss varnishing that profiles the red asterisk, the company says. “I am proud to see Caorunn showcased within such an exquisite bottle,” Buley said in a statement. “The design has taken into consideration the Celtic botanicals foraged on the hills around Balmenach Distillery and how Caorunn is infused in the world’s only working Copper Berry Chamber. The care and attention of the spirit and bottle sets Caorunn apart.” Buley’s signature also has been added to the new bottle design to reflect the company’s commitment to each vessel’s craftsmanship.