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Absolut Elyx Bottle - Beverage Industry

Absolute Elyx releases elegant glass bottle

Faceted bottle harkens back to days of copper still
May 13, 2019
Made from more than 40 percent recycled glass, the design celebrates the vintage copper credentials central to the creation of Absolut Elyx, through a sleeker and more elegant form.
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Shatto-Milk-Beverage-Industry.jpg

Packaging design elevates shelf presence

Echo Farms offers 50 personalized labels to help wines stand out
Barbara Harfmann
May 6, 2019
An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.
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Paulaner USA announced its Hefe-Weizen and Original Munich Lager now is available in 16.9-ounce cans. - Beverage Industry

Paulaner launches new 16.9-ounce cans

Cans available in Hefe-Weizen, Original Munich Lager
April 18, 2019
With the product now available in cans, current and prospective Paulaner fans can now drink a real Bavarian brew in places that may restrict glass bottles.
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SodaStream SHE Bottle - Beverage Industry

SodaStream celebrates International Women’s Day

Brand launches ‘SHE’ limited-edition bottle
April 17, 2019
In celebration of International Women’s Day last month, SodaStream launched a limited-edition, collectable “SHE” reusable bottle that celebrates women who have made impactful changes and encouraged women to take a stand, the company says.
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Ska Brewing Pearody Ale - Beverage Industry

Ska Brewing launches Pearody Ale in 6-packs

New packaging available across brand’s 13-state distribution footprint
April 16, 2019
Pearody is a crisp, refreshing ale that is brewed with pears and hopped with Perle, Tettnang and Citra hops, the company says.
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Crispin Cider Variety Pack

Crispin Cider debuts updated variety pack

Variety pack includes new Pearsecco flavor
April 16, 2019
The variety pack contains six cans of Crispin Rosé; three cans of Crispin Brut; and three cans of Pearsecco and is available nationwide for a suggested retail price of $16.99.
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AQUAhydrate Camo-Gallon

AQUAhydrate releases Camo-Gallon package for WWP

Limited-edition packaging available through July 4th
April 15, 2019

Los Angeles-based AQUAhydrate has initiated a new partnership with Wounded Warrior Project (WWP) and is donating $10,000 this summer to help honor and empower wounded warriors. AQUAhydrate is promoting the partnership with a co-branded camouflage edition of its gallon package. Available now through July 4th, the AQUAhydrate Camo-Gallon can be purchased at CVS, GNC and other fine retailers.


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Thirsty Buddha unveiled a packaging redesign across its original and sparkling coconut water lineups. - Beverage Industry

Buddha Brands unveils new packaging

New design featured on original, sparkling water lineup
April 10, 2019
Buddha Brand’s new look offers consistency and unity across the Thirsty, Hungry and Healthy Buddha brands for better cross-category recognition.
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