To keep beer “colder for longer,” Jupiler Belgian beer partnered with Ardagh to create a can that has a ribbed texture, which helps keep the beer cold, the company says. Ardagh developed a new tooling technique to achieve defined debossed flutes in the walls of the 333-cl (11.16-ounce) and 500-cl (16.9-ounce) Jupiler cans. The resulting “ribs” disrupt the flow of air along the can body and reduce contact with the hand, which keeps the beer colder for longer, it explains.
Jupiler is now “colder longer” thanks to Ardagh’s new can design
December 23, 2019