Metsä Board, a European producer of premium fresh fiber paperboards, has designed the Arctic Blue Gin package for the U.S. market with a dramatic holographic design inspired by the Northern Lights.

Straws have had quite a moment in the spotlight recently. Many of us have stumbled across an article (or two) mentioning restaurants that no longer provide plastic straws. There has even been coverage of various states that have banned them. This newfound approach to sustainability is paving the way for the new accessory of the year – reusable straws.

These days, consumers want customized product experiences and speed that also support a sustainable approach when it comes to the brands they purchase. Thus far, commerce has been keeping up, with goods hightailing it across the country at speeds and in volumes unimaginable in decades prior.

To keep beer “colder for longer,” Jupiler Belgian beer partnered with Ardagh to create a can that has a ribbed texture, which helps keep the beer cold, the company says.