In February, LYTT decided to switch up the flavor in LYTT Blue Bomb from blue raspberry to an “AMF” cocktail, which is a blue Long Island iced tea that uses 7-Up instead of Coke. To better communicate this new flavor to consumers, LYTT has changed the drink’s name to Blue Adios. The new cans also mention 'Zero Sugar' and include serving facts. LYTT canned cocktails are a reverse-osmosis filtered malt beverage, infused with herbs, with a 13.9 percent alcohol by volume. The Blue Adios flavor is available in 24-ounce cans for a suggested retail price of $3.19 for a can.
LYTT Blue Bomb is now Blue Adios
LYTT says goodbye to old name, introduces improved identity
July 7, 2020