FIJI Water announces packaging transition
Bottled water brand releases multi-serve packaging options, plans to transition to rPET bottles
As part of its longstanding commitment to environmental sustainability, FIJI Water announced a multifaceted initiative to transform its use of plastic while promoting a circular economy. The plan is highlighted by an aggressive timetable to make all plastic bottles from 100 percent recycled plastic (rPET) by 2025, with 20 percent rPET in bottles next year. “The transition to 100 percent rPET is the cornerstone of our comprehensive approach to sustainability,” said Elizabeth Stephenson, president of FIJI Water, in a statement. “Environmental sustainability and the preservation of nature is critical to our well-being on this planet. As one of the world’s leading source waters, we believe the best things come from nature, and are dedicated to taking steps to protect the environment today and for generations to come. Recycled plastics are one way to ensure that we are participating in the circular economy, encouraging recycling and reuse.” FIJI Water will further reach its sustainability goals through new packaging innovations and plastic reduction that advance the independent brand beyond pledges made by the largest global beverage companies, the company says. As an alternative to single-use bottles, FIJI Water will introduce a new 2.5-gallon packaging option for the refrigerator or counter and a 5-gallon option designed to fit in a standard hot- and cold-water dispensers. Both options will utilize approximately 76 percent less plastic — in the case of the 5-gallon option — an estimated equivalent of 38 fewer 500-ml bottles.