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Tea and CoffeeNew Packages

NuZee Inc. offers fully recyclable packaging option

Drip coffee brand uses Huhtamaki's blueloop line of recyclable flexible packaging

NuZee Inc's single serve, pour over coffee. - Beverage Industry
(Image courtesy of NuZee Inc.)
July 10, 2019

Specialty Coffee company NuZee Inc. announced that it will offer a fully recyclable packaging option to its single serve, pour over coffee co-packing customers beginning in the second half of 2019. This option, available following the signing of an exclusive agreement between NuZee and global packaging specialist Huhtamaki Oyj, will enable NuZee to use Huhtamaki’s next generation blueloop line of recyclable flexible packaging to manufacture the pouch that holds each single serve, pour over Drip Cup. NuZee’s single serve, pour over coffee packaging solution consists of a customized box, and a disposable filter with pre-measured premium coffee that is sealed within a nitrogen-flushed pouch. The customized box, coffee and filter are all recyclable; however, the pouch is not because of the films and coatings used to preserve the freshness of the coffee, it says. The use of Huhtamaki’s blueloop packaging film in the manufacture of the nitrogen-flushed pouch changes that and creates a 100 percent fully recyclable, zero-landfill packaging solution that maintains the high-quality and freshness of the coffee, it adds. Huhtamaki’s new blueloop solutions are mono-material structures made from PP, PE and paper, building on the standard materials that are widely recycled and will have an economically viable use after collection, according to the company. “Sustainability has always been an important part of our corporate culture,” said Masa Higashida, NuZee’s chief executive officer (CEO), in a statement. “As we grow, we must continue to evolve and transform the principles of sustainability into practice. We believe that our agreement with Huhtamaki reflects this commitment and we are proud to offer this zero-landfill packaging option to our co-packing clients.” Travis Gorney, president and CEO of NuZee, added: “We are very excited to be working with Huhtamaki to bring this innovative and environmentally friendly packaging solution to market. We believe that the zero-landfill packaging option is an important competitive advantage as we pivot our business model toward co-packing and private-labeling single serve, pour over coffee for regional and global brands.”

KEYWORDS: flexible packaging recycling single-cup coffee

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