Absolut launched Absolut Comeback, a limited-edition bottle that celebrates recycling. With a bottle comprised of more than 41 percent recycled glass, sustainability has been part of Absolut's mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems, the company says. "Absolut has been committed to sustainable production methods for many years; and we are excited to be celebrating this and specifically our recycling efforts in the form of a bottle launch for the very first time,” said Henrik Ellstrom, Absolut's director of strategy and innovation, in a statement. “We believe that a glass bottle must have a second life; Absolut Comeback is a pure manifestation of this belief. We hope that our new limited-edition bottle campaign will inspire more people to use creativity in order to waste less."
Absolut Comeback is now available in stores across Canada.