Passoã releases new logo to tout brand’s essence
Passoã’s new logo celebrates natural flavor and spontaneity
Passoã, creator of passion fruit liqueur recently introduced a new logo and bottle label, each designed with elements intended to reflect the brand ethos of celebrating spontaneous moments anywhere, anytime, the company says. Transitioning from a tropical take on the Brazilian flag to a sunset gradient logo, Passoã’s new branding was created to call to mind a key consumption moment, such as when as the day slows down and the possibilities of the evening emerge, it says. The logo features a fresh passion fruit just below it, crowned by the words “With Real Passion Fruit." USA Passoã brand manager, Tanya Cohn, says: “More and more consumers share a preference for products containing only the highest quality, natural ingredients. Couple that with the growing popularity of low-alcohol, easy-to-make drinks only containing two or three ingredients, and Passoã is perfectly positioned to be a home bar go-to ingredient to make drinks to impress.” Passoã is 20 percent alcohol by volume, and available for a suggested retail price of $17.99 for a 750 ml bottle.