Suja unveiled a fully redesigned look for its line of cold-pressed functional juices and shots, which includes updated sleek packaging and a redesigned logo. In tandem with the brand reveal, Suja launched its new Elevated Nutrients juice line, which was developed in collaboration with Whole Foods Market. The Elevated Nutrients line exclusively launched in March at Whole Foods stores nationwide. Certified by the Culinary Institute of America, the line features seven chef-crafted juices that are packed with key vitamins, minerals and premium ingredients catering to specific functional benefits including beauty, immunity, energy and detox, the company says. Consumers now can find the new juice line and package designs in stores. “Suja’s new look will be rolling out across shelves simultaneously with the Elevated Nutrients launch in March. Our updated packaging marries the bold colors of our old bottles with a sleek, easy-to-read label,” said Greg Rose, chief marketing officer of Suja, in a statement. “We spent countless hours speaking with our fans directly to learn more about what they loved most about the brand, and are so proud to unveil our bold new design.”
Hornitos Tequila unveiled a bold new look for its tequilas to celebrate the brand’s rich history that is deeply rooted in authenticity and to ensure the packaging matches the trailblazing spirit that lies within, the company says. The look for the three varieties — Plata, Reposado and Añejo — features vibrant colors inspired by the colorful landscapes and streets of Mexico. The glass packaging also features a green agave-shaped leaf logo that celebrates the tequila’s premium quality, 100 percent agave tequila. In addition, a signature on the back of the bottles honors the brand’s founder Don Francisco, a man who forged his own path to revolutionize tequila, it says. Also inspired by the agave plant, originally called “El Árbol de Las Maravillas,” the neck label contains a “Tree of Wonders” stamp that honors Hornitos’ commitment to agave, tequila and innovation.
Cheers to summer fun
With warmer weather on the horizon, Dos Equis has announced the release of limited-edition summer packaging. The limited-edition aluminum cans will include a national version as well as a Texas-specific version. In an integrated on- and off-premise promotion, Dos Equis also will reward one consumer and three friends with a grand-prize trip to an Airbnb destination of their choice, it says. “This is the summer of cans,” said Edith Llerena, Dos Equis senior brand manager for HEINEKEN USA, in a statement. “We intend to help retailers drive sales through eye-catching displays and by offering a compelling sweepstakes to guarantee shopper engagement. Dos Equis limited-edition summer cans will deliver impact and offer beer drinkers a refreshing twist on our traditional packaging. Summer is a special time for beer and this summer, a special time for Dos Equis cans.” From May 6 to Aug. 15, the promotion offers comprehensive marketing tools to encourage shoppers to snap a picture of Dos Equis limited-edition summer cans and upload them to dosequis.com/SummerofDos. In addition to the grand prize, secondary weekly prizes include mini fridges, towels, inflatable coolers and more, all highlighting the limited-edition can. High-impact merchandising materials play off the limited-edition can art and include large 3-D cans, pole toppers, standees, tuck cards, cooler decals and tap toppers, the company says.
Time to hydrate
Perfect Hydration, an ultra-purified 9.5-pH alkaline water with electrolytes, recently launched three new sizes to its product lineup: a 1.5-liter bottle, 1-liter bottles in six-packs and a 1-gallon container. The brand introduced new sizes and product labels to meet increased consumer demand for clean-tasting alkaline water, the company says. “Perfect Hydration continues to rapidly gain market share and consumer interest, and our new sizes are a reflection of recent growth,” said Louisa Lawless, chief strategy officer of Stratus Group Duo LLC, in a statement. “Consumers are drinking more water than ever, but they are increasingly interested in functional products. They get both from our brand and will now have increased accessibility and more options to choose from.” Each new size also will introduce a revamped product label with a new design, modern coloring and updated text to reflect the product’s hydrating qualities, all incorporated into the familiar bottle shape.
Energizing the competition
Red Bull unveiled a new 3X Limited Edition can, which is available at retailers across the country for a limited time, or while supplies last. As part of the brand’s partnership with USA Basketball, Red Bull has hosted more than 20 qualifying tournaments across the country under the newly created Red Bull 3X series to identify the eight athletes who could potentially represent USA Basketball men’s and women’s 3x3 national teams in 2020, the company says. Along with the new custom can, Red Bull is launching the “Red Bull 3X” video game, a web-based 3x3 basketball game. Consumers can visit redbull.com/play3X for a chance to score a legendary trip with Red Bull and USA Basketball. The new Red Bull 3X can is available in 8.4- and 12-ounce slim cans and 8.4-ounce multipacks.
For the first time, Weissbier, a brand of Hacker-Pschorr, Munich, is available in 16.9-ounce cans in the United States. The new lightweight cans now come in a four-pack and feature an updated look that celebrates the brand’s heritage, tradition and superior taste, the company says. “We are thrilled to introduce our Weissbier in cans,” said Steve Hauser, chief executive officer of Paulaner USA, the U.S. importer of Hacker-Pschorr, in a statement. “The lightweight design of the cans makes it portable and easy to travel with, and allows our consumers to enjoy this refreshing brew at all of their favorite outdoor venues and beer gardens.” Aluminum cans also were selected for the packaging because of their ability to protect the beer from the negative effects of UV light and oxygen, which preserves the fresh flavor in the outdoors, along with being easier to recycle than glass.
The Art of Perfection
No.3 London Dry Gin released a new package, accompanied by an integrated new brand platform entitled The Art of Perfection. In conjunction with The Art of Perfection campaign, which will headline all digital and on- and off-premise trade marketing, the new package aims to bring the artisan brand’s attention to detail to the forefront, the company says. Designed by Stranger & Stranger, the updated No.3 package debuts an elevated, contemporary feel, while maintaining the brand’s trademark key as a defining embellishment molded into the glass. “On the world stage, No.3 Gin has consistently proven the staying power of a classic, premium London Dry Gin that expertly achieves complexity through simplicity,” said Morgan Robbat, chief marketing officer at Hotaling & Co., in a statement.
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