New Elevated Nutrients line launches at Whole Foods
Suja unveiled a fully redesigned look for its line of cold-pressed functional juices and shots, which includes updated sleek packaging and a redesigned logo. In tandem with the brand reveal, Suja launched its new Elevated Nutrients juice line, which was developed in collaboration with Whole Foods Market. The Elevated Nutrients line exclusively launched in March at Whole Foods stores nationwide. Certified by the Culinary Institute of America, the line features seven chef-crafted juices that are packed with key vitamins, minerals and premium ingredients catering to specific functional benefits including beauty, immunity, energy and detox, the company says. Consumers now can find the new juice line and package designs in stores. “Suja’s new look will be rolling out across shelves simultaneously with the Elevated Nutrients launch in March. Our updated packaging marries the bold colors of our old bottles with a sleek, easy-to-read label,” said Greg Rose, chief marketing officer of Suja, in a statement. “We spent countless hours speaking with our fans directly to learn more about what they loved most about the brand, and are so proud to unveil our bold new design.”
Hornitos Tequila unveiled a bold new look for its tequilas to celebrate the brand’s rich history that is deeply rooted in authenticity and to ensure the packaging matches the trailblazing spirit that lies within, the company says. The look for the three varieties — Plata, Reposado and Añejo — features vibrant colors inspired by the colorful landscapes and streets of Mexico. The glass packaging also features a green agave-shaped leaf logo that celebrates the tequila’s premium quality, 100 percent agave tequila. In addition, a signature on the back of the bottles honors the brand’s founder Don Francisco, a man who forged his own path to revolutionize tequila, it says. Also inspired by the agave plant, originally called “El Árbol de Las Maravillas,” the neck label contains a “Tree of Wonders” stamp that honors Hornitos’ commitment to agave, tequila and innovation.