Metsä Board Designs New Arctic Blue Gin Package
New look includes holographic Northern Lights flare
Metsä Board, a European producer of premium fresh fiber paperboards, has designed the Arctic Blue Gin package for the U.S. market with a dramatic holographic design inspired by the Northern Lights. Arctic Brands Group Ltd, the Finland-based spirits company, tapped Metsä Board to design the dramatic package using MetsäBoard Pro FBB Bright Paperboard. Metsä Board designed the package structure, the original graphics, and the embossing. Hazen, the paper converter, designed the holographic effect, the opaque white plates for rendering the effect, and incorporated a PMS spot-color green plate to highlight some detail in the package. “We wanted to convey an image of a clean, crisp winter night highlighted by the flaming exotic Northern Lights. In the US, this really stands out and provides exceptional visual elements for maximum brand enhancement,” said Mark Beamesderfer, packagingsServices director for Metsä Board, in a statement. The Northern Lights image is reproduced by printing over a holographic metallization effect created with transfer-metallized Envirofoil, which uses less than 1 percent the aluminium of traditional foil laminate and no plastic, making it economically and environmentally friendly. “The type of paperboard has a very uniform smooth surface, scores and folds exceptionally well, and has economic and environmental superiority, said John Hazen, president of the Hazen Paper Company, in a statement. He adds, “It is an optimal paper to transfer metallizing application and ideal for a high-end graphic arts application. It has both beauty and brawn,” Hazen adds. AM Packaging handled the box’s printing.