Articles Tagged with ''packaging redesign''

Wicked Joe Organic Coffees rolled out new packaging after more than 12 years in business. The product line now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin, the company says.

Last month, Yuengling & Son Inc. began rolling out packaging updates for its core brands: Yuengling Traditional Lager, Light Lager and Black & Tan. “We are excited to introduce updated packaging of our core brands, which features our powerful Yuengling Eagle & Barrel icon, a proud symbol of our family owned brewery since 1829,” said Dick Yuengling, owner and president, in a statement.

Troll Bridge Creek Inc. announced new branding for its Kiki Maple Sweet Water. The brand refresh gives the product a clean, healthy and pure image, the company says.

Maintaining overall fitness used to be considered a niche interest. Founded in 2004, Boca Raton, Fla.-based Celsius Holdings Inc. has experienced the impact of the growing demand for health-and-wellness products in the mainstream market.

Completing its Nitro packaging lineup, Left Hand Brewing Co. is introducing Milk Stout Nitro in cans this year. The release will make the company’s most popular beer more accessible than ever, it says.

Viniq Shimmery Liqueur, a brand of E & J Gallo Winery, is utilizing a state-of-the-art foil from brand enhancement specialist API on its retail display box.

Van Gogh Vodka unveiled new packaging for its self-titled lineup of vodkas. The project was a collaboration between Van Gogh Vodka and Spring Design Partners, which sought to re-imagine the on-shelf expression of the iconic namesake by creating a standout design that would elevate the flavored vodka segment, capture the millennial market and contemporize the brand, it says.

Nomva, a line of on-the-go probiotic smoothies, announced newly redesigned flexible pouch packs.

Heineken debuted a 250-ml slim can in Brazil in partnership with Crown Embalagens Metálicas da Amazônia S.A., a joint venture of Crown Holdings Inc. and Évora S.A, marking the first time Crown’s 250-ml slim can was made available in the Americas, the company says. Heineken 250-ml slim cans already are available in Europe and Asia, it adds.

At NACS 2016, Celsius debuted a brand refresh, including a new logo and packaging design for its 12-ounce cans. The new design includes the addition of a degree symbol that ties to the brand name and creates a globally recognizable symbol, the company says.