Articles Tagged with ''packaging redesign''

Newcastle new package

Newcastle Brown Ale unveils a new look, new plan

Brand moves production to Holland under Five Points Trading Co. management
November 16, 2017

Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the United States under management of the Five Points Trading Co., White Plains, N.Y.-based Heineken’s venture aimed at incubating a range of premium global beer brands in the United States. 


Read More
Shock Top

Beverage brands launch first-ever package redesigns

Shock Top, Wicked Joe Organic Coffees announce new packaging
May 15, 2017
“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.
Read More
Shock Top

Shock Top launches brand refresh

New packaging features new Wedgehead, logo
May 15, 2017
Shock Top rolled out its first major brand refresh. The new look and feel still embodies the carefree spirit of the brand, but with a fresh, youthful optimism, the company says. The new look will be reflected across all brand assets and activations, the company says.
Read More
Wicked Joe Organic Coffees

Wicked Joe Organic Coffees launches redesigned packaging

First redesign for brand in more than 12 years
May 15, 2017
Wicked Joe Organic Coffees rolled out new packaging after more than 12 years in business. The product line now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin, the company says.
Read More
Yuengling & Son

Yuengling & Son launches package redesign for core beers

New packaging features company’s eagle-and-barrel icon
May 15, 2017
Last month, Yuengling & Son Inc. began rolling out packaging updates for its core brands: Yuengling Traditional Lager, Light Lager and Black & Tan. “We are excited to introduce updated packaging of our core brands, which features our powerful Yuengling Eagle & Barrel icon, a proud symbol of our family owned brewery since 1829,” said Dick Yuengling, owner and president, in a statement.
Read More
Kiki Maple Sweet Water

Kiki Maple Sweet Water gets package redesign

Two new packaging sizes also are introduced
May 15, 2017
Troll Bridge Creek Inc. announced new branding for its Kiki Maple Sweet Water. The brand refresh gives the product a clean, healthy and pure image, the company says.
Read More
Celsius Holdings

Celsius gains sales, distribution

Dietary supplement brand launches packaging redesign, brand extensions
Amanda Del Buono
May 10, 2017
Maintaining overall fitness used to be considered a niche interest. Founded in 2004, Boca Raton, Fla.-based Celsius Holdings Inc. has experienced the impact of the growing demand for health-and-wellness products in the mainstream market.
Read More
milk stout

Alcohol brands introduce new package designs

Beaulieu Vineyard redesigns classic packages
April 14, 2017
Completing its Nitro packaging lineup, Left Hand Brewing Co. is introducing Milk Stout Nitro in cans this year. The release will make the company’s most popular beer more accessible than ever, it says.
Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!