Articles Tagged with ''packaging redesign''

Snapple PET Bottle - Beverage Industry

Snapple releases PET bottle

Brand recreates “pop” sound with PET bottles
February 16, 2018
The brand’s packaging engineering team developed a new process to provide the PET bottle with the same “pop” sound that consumers hear when opening a glass bottle of Snapple.
Read More
Ferris Coffee - Beverage Industry

Ferris Coffee & Nut Co. introduces new coffee packaging

Updated bags and labels show dedication to sustainability, transparency
January 12, 2018
The new packaging focuses on four major areas that convey its consideration and dedication to sustainability, including consistency, function, aesthetics and messaging.
Read More
Newcastle new package

Newcastle Brown Ale unveils a new look, new plan

Brand moves production to Holland under Five Points Trading Co. management
November 16, 2017

Newcastle Brown Ale is unveiling a new look and a fresh, localized plan for growth in the United States under management of the Five Points Trading Co., White Plains, N.Y.-based Heineken’s venture aimed at incubating a range of premium global beer brands in the United States. 


Read More
Shock Top

Beverage brands launch first-ever package redesigns

Shock Top, Wicked Joe Organic Coffees announce new packaging
May 15, 2017
“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.
Read More
Shock Top

Shock Top launches brand refresh

New packaging features new Wedgehead, logo
May 15, 2017
Shock Top rolled out its first major brand refresh. The new look and feel still embodies the carefree spirit of the brand, but with a fresh, youthful optimism, the company says. The new look will be reflected across all brand assets and activations, the company says.
Read More
Wicked Joe Organic Coffees

Wicked Joe Organic Coffees launches redesigned packaging

First redesign for brand in more than 12 years
May 15, 2017
Wicked Joe Organic Coffees rolled out new packaging after more than 12 years in business. The product line now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin, the company says.
Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!