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Home » packaging redesign

Articles Tagged with ''packaging redesign''

Wild Turkey debuts new packaging

New labels for premium bourbon and rye whiskey lines feature detailed turkey illustration
December 2, 2015

Wild Turkey, a brand of San Francisco-based Campari America, a division of Gruppo Campari, debuted a new look for its premium bourbon and rye whiskey range. Although no changes were made to the liquid, Wild Turkey designed the new packaging for its global line of products to better reflect the core values of the brand, it says. A new, detailed turkey illustration now can be found on every expression, most prominently displayed on Wild Turkey 101, and depicts a spirited bird that is authentic, proud, and bold, it adds. 


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Deschutes Brewery updates carton and tap handle designs

New look displays company name prominently
October 16, 2015
Deschutes Brewery’s bottles, cartons and tap handles now sport a new, updated look designed to better reflect the quality of the beer inside while increasing shelf presence and display impact, the company says.
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Celestial Seasonings unveils new brand look

Redesigned packaging highlights new logo
October 16, 2015

Hain Celestial Group Inc., unveiled its new brand look and feel, including redesigned packaging highlighting the brand’s heritage with a new, contemporary logo.


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Moustache Coffee Club announced new packaging design

New packaging brings new graphic appeal
September 16, 2015
Moustache Coffee Club, an online coffee subscription service recently released new packaging design for its coffee products.
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Cab. Corp. announced new packaging

Brand's La Playa Block Selection Reserves receives new name and packaging
September 16, 2015

Cab.Corp. announced new packaging and a new name for its La Playa Block Selection Reserves. The new name, Tinga, will assist in better segmenting its three tiers: La Playa Estate Series, Tinga Block Selection Reserve and Axel wines, the company says.


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Aluminum cans dominate beverage packaging

Boston Beer Co. releases Angry Orchard Green Apple in cans
September 16, 2015

Cab.Corp. announced new packaging and a new name for its La Playa Block Selection Reserves. The new name, Tinga, will assist in better segmenting its three tiers: La Playa Estate Series, Tinga Block Selection Reserve and Axel wines, the company says.


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DRY unveils redesign packaging

Redesign to better reflect premium quality
July 16, 2015

DRY tastemakers of gourmet sparking beverages, unveiled a new look for its line of craft beverages designed to better reflect the brand’s premium flavor profiles and upscale, culinary taste experience.


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Absolut Vodka brand launches redesigned bottle

Redesigned bottle to serve as an icon for the brand’s future
June 15, 2015
After 36 years on the market, Pernod Ricard USA's Absolut Vodka brand is launching a redesigned bottle intended to serve as an icon for the brand's future.
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New packages show commitment to sustainability

Copper Moon Coffee to launch 100 percent compostable coffee pod
June 15, 2015

Heineken USA's Strongbow Hard Apple Cider brand launched a new variety pack that mixes some of its existing hard cider favorites with new premium flavors, the brand says.


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Bacardi celebrates 153rd anniversary

Package updates tell brand story
May 15, 2015

In celebration of its 153rd anniversary, Bacardi announced the first packaging update to its rum line in more than a decade.


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