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Home » packaging redesign

Articles Tagged with ''packaging redesign''

Brands use packaging to communicate product features

New GoodBelly packaging include ingredient illustrations
March 16, 2015

In celebration of its 220th anniversary, Proximo Spirits’ Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles.


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Korbel releases limited-edition Valentine's Day bottle

Sleeve label adorned with lip prints
February 16, 2015

Korbel Champagne Cellars released a limited-edition Korbel Brut Rose bottle to celebrate romance in a stylish way. Its new Champagne “Romance” sleeved bottle combines cool and hot colors with eye-catching style, the company says.


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New MyCause Water bottles promote brand mission

Clouds, rainbows represent purity and promise to change the world
January 16, 2015

Panacea Beverage Co. redesigned its MyCause Water bottles for more visibility and clearer messaging, the company says.


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Glayva gets contemporary look

New bottle embossing represents flavors
January 16, 2015

Whyte & Mackay enlisted the help of creative agency threebrand to give its Glayva whisky liqueur a new look.


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Packaging designs emphasize the details

Buddha's Brew Kombucha adds embossed peace sign to bottom of bottles
January 16, 2015

Jammin Java Corp.’s Marley Coffee is working with its single-serve coffee partner and investor Mother Parkers Tea & Coffee to launch this month a new version of the Marley Coffee RealCup capsule that will be compatible with Keurig Green Mountain’s Keurig 2.0 brewer.


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New Honest Tea labels tout environmental commitment

Honest Tea now a member of 1% for the Planet
November 17, 2014

Honest Tea, an independent operating unit of The Coca-Cola Co., refreshed its glass-bottled line of teas to deepen the brand’s mission and broaden its impact, the company says.


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Agua Enerviva introduces new bottle structure, labels

Redesign coincides with brand's launch in Northeast, key national accounts
November 17, 2014

Approximately one year after its launch, Agua Enerviva introduced a new bottle structure and labels for its line of functional enhanced waters.


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Packaging News: Beverage-makers redesign packages to reflect values

Honest Tea, Agua among non-alcohol brands to get new packaging designs
November 17, 2014

Pernod Ricard USA introduced the Limited Edition Andy Warhol Absolut bottle, which celebrates the brand’s past collaboration with the artist.


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Black Bottle Scotch brings back black bottle

Brand resurrects pre-World War I design with updated twist
October 16, 2014

Black Bottle Scotch whisky is going back to its roots with a new black bottle.


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French Market Coffee updates signature red can

New design also includes functional features
October 16, 2014

Although French Market Coffee, a part of Reily Foods Co., has previously been known for its signature red coffee can, which harkens back to the company’s original Coffee & Chicory label introduced in the late 19th century, the brand partnered with Crown Food Packaging North America, a division of Crown Holdings Inc., to refresh the packaging in line with its national expansion.


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