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Home » packaging redesign

Articles Tagged with ''packaging redesign''

Agua Enerviva introduces new bottle structure, labels

Redesign coincides with brand's launch in Northeast, key national accounts
November 17, 2014

Approximately one year after its launch, Agua Enerviva introduced a new bottle structure and labels for its line of functional enhanced waters.


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Packaging News: Beverage-makers redesign packages to reflect values

Honest Tea, Agua among non-alcohol brands to get new packaging designs
November 17, 2014

Pernod Ricard USA introduced the Limited Edition Andy Warhol Absolut bottle, which celebrates the brand’s past collaboration with the artist.


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Black Bottle Scotch brings back black bottle

Brand resurrects pre-World War I design with updated twist
October 16, 2014

Black Bottle Scotch whisky is going back to its roots with a new black bottle.


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French Market Coffee updates signature red can

New design also includes functional features
October 16, 2014

Although French Market Coffee, a part of Reily Foods Co., has previously been known for its signature red coffee can, which harkens back to the company’s original Coffee & Chicory label introduced in the late 19th century, the brand partnered with Crown Food Packaging North America, a division of Crown Holdings Inc., to refresh the packaging in line with its national expansion.


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Packaging News: Beverage package designs emphasize color and size

Ole Smoky goes Tennessee orange, Cascade Ice launches can-sized bottles
October 16, 2014

Ole Smoky Tennessee Moonshine is showing its school spirit for the University of Tennessee football team by showcasing the school’s colors on its packaging.


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Veev Spirits overhauls its flagship brand with Veev 2.0

Brand repositioning includes new formulation, packaging and ad campaign
July 16, 2014

Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.


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Mike’s celebrates 15th anniversary with new packaging, products

Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor
April 2, 2014

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.


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In Zone Brands rebrands as good2grow

New branding positions juice company to grow into other beverage categories
Jennifer Storelli
March 10, 2014

Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.


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Tequila El Jimador's new bottle emphasizes craftsmanship

February 14, 2014

Tequila el Jimador redesigned its bottle to give it a premium look that matches the quality of the product inside, the company says.


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NuAquos rebrands following consumer feedback

February 14, 2014

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight.


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