Articles Tagged with ''packaging redesign''

This summer, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced it will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World. 

Founded in the 15th century, Hacker-Pschorr recently received a 21st century face-lift with a modern packaging redesign in the United States, the company says. The redesign was aimed to enhance the packaging’s quality and appearance and affected the brand’s entire line of packaging, including bottle labels and cases.

Bud Light announced the first major overhaul of its visual identity in eight years as part of a larger brand evolution underway.

Bud Light announced the first major overhaul of its visual identity in eight years as part of a larger brand evolution underway.