Articles Tagged with ''packaging redesign''

Marley Beverage Co.

Marley Beverage Co. launches Mellow Mood in cans

aluminum cans, packaging redesign, millennials, Marley Beverage Co.
August 15, 2016
In conjunction with a major rebranding effort, Marley Beverage Co. released all-new, redesigned packaging to reflect the premium, high-quality formulations inside, it says.
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David Nicholson Whiskey

David Nicholson Whiskey launches packaging redesign for two bourbons

Packaging redesign features label redesign on new glass bottles
August 15, 2016
David Nicholson Whiskey, a brand of Luxco, unveiled a brand refresh for its David Nicholson 1843 Kentucky Straight Bourbon Whiskey and its new David Nicholson Reserve Kentucky Straight Bourbon Whiskey. The brand, which dates back to 1843, now is offering its 100-proof, ultra-premium bourbon in an updated and upscale package for both variants, it says.
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Dos Equis Choose Interesting

Dos Equis launches Choose Interesting campaign

Brand also launching packaging redesign for 120th anniversary
May 26, 2016

This summer, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced it will run a retail and on-premise program encouraging consumers to Choose Interesting and make the most of the season’s celebrations, while fans anticipate the launch of the next Most Interesting Man in the World. 


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Sparkling Ice tea lineup

Bold redesign for Sparkling Ice Tea

Sparkling Ice Lemonade with Tea renamed Half & Half
May 16, 2016
Sparkling Ice announced a new packaging design for its Sparkling Ice Tea product line. The new packaging features bold colors and bright fonts that are designed to reflect each of the Sparkling Ice Tea flavors and characteristics, the company says.
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Jim Beam USA

Jim Beam announces first-ever global packaging redesign

Packaging redesign part of Make History marketing campaign
April 15, 2016
Jim Beam announced that its complete lineup of bourbons was transformed with all-new packaging. The new packaging rolled out this month in London and other parts of Europe and will hit U.S. markets this summer.
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New Gold 6 pack

Hacker-Pschorr launches packaging redesign

Packaging redesign enhances quality, appearance
March 15, 2016

Founded in the 15th century, Hacker-Pschorr recently received a 21st century face-lift with a modern packaging redesign in the United States, the company says. The redesign was aimed to enhance the packaging’s quality and appearance and affected the brand’s entire line of packaging, including bottle labels and cases.


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