Packaging redesigns highlight transparency

CSD brands release limited-edition packaging

Spindrift cans — Spindrift released redesigned packaging for its line of flavored sparkling waters. (Image courtesy of Spindrift)

DEW camo can — As part of the Answer the Call of the Wild campaign, Mountain Dew released limited-edition camouflage packaging. (Image courtesy of PepsiCo Inc.)

Saint Arnold Brewing Co. Cans — Saint Arnold Brewing Co. expanded its canned craft beer offerings with the addition of three new canned offerings. (Image courtesy of Saint Arnold Brewing Co.)

Devotion Vodka introduced nutritional information and certifications on bottles of its vodkas. (Image courtesy of Devotion Vodka)

Coke Broncos bottle — Swire Coca-Cola USA released Denver Broncos packaging for a limited time in Colorado. (Image courtesy of Swire Coca-Cola USA)

Robert Mondavi Private Selection launched new packaging design nationwide. (Image courtesy of Robert Mondavi)

Nestle Halloween Bottles — Nestle Pure Life launched limited-edition Share-A-Scare Halloween bottles. (Image courtesy of Nestle Waters North America)

October 14, 2016

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Trick-or-treat

Nestlé Pure Life released its 2016 limited-edition Share-A-Scare Halloween bottles. The 8-ounce bottles are available in eight different Halloween-inspired designs. Available through Oct. 31, the holiday packaging can be purchased in 24-packs at a suggested retail price of $3.49.

Premium package for a premium product

This fall, Robert Mondavi Private Selection introduced a bold new packaging design nationwide that pays homage to the founding winemaker’s legacy of making quality, expressive wine, the company says. The sleek and elegant redesign still features the brand’s iconic tower logo and similar design elements, but with an elevated new color scheme and bottle design, which are emblematic of the brand’s key values, it says. In addition to a revamped label, the new packaging renovations include an updated bottle shape — broader shoulders and a tapered profile for red wine with a heavier glass weight. Additionally, the Sauvignon Blanc, Riesling and Pinot Grigio varietals now feature a new screw cap. “The focus of this redesign project is to make the outside of the bottle feel as premium as the product inside,” said Jon Guggino, vice president of marketing for Robert Mondavi Private Selection, in a statement. “The new packaging is indicative of the brand’s relatable and grounded personality, while also embodying our timeless tradition of producing quality, well-balanced wines.”

Looks like team spirit

Gearing up for football season, Swire Coca-Cola USA announced the limited-edition release of specially designed glass bottles of Coca-Cola that commemorate the Denver Broncos Super Bowl championship. “Swire Coca-Cola joins Broncos Country in cheering on the defending world champs,” said Lance Wright, Mile High Division vice president of Swire Coca-Cola USA, in a statement. “With this special Coca-Cola bottle, fans can share in the excitement as we all look forward to the 2016-2017 season.” The 8-ounce glass bottles were released the week of Aug. 21 and are available at participating retailers in Colorado while supplies last.

Devoted to transparency

Devotion Vodka announced the introduction of nutritional information and certifications on bottles of its sugar- and gluten-free vodka. The new labeling includes the average analysis (standard drink size, alcohol by volume, number of units), while highlighting the no-added-sugar, gluten-free and Circle K Kosher certifications, the company says. “Today’s consumers are hyper-aware of what they eat and drink, and we wanted them to be able to more clearly see what goes into our vodkas,” Chief Executive Officer Drew Adelman said in a statement. “We’re already sugar free and gluten free, now we’re also Kosher and providing more transparency to our customers.” Additionally, the company added 50-ml and 1.75-liter size bottles.

Canned craft

Expanding on its lineup of canned craft beers, Saint Arnold Brewing Co. added two additional year-round brews to its canning program. Six-packs of 12-ounce cans of Saint Arnold Weedwacker and four-packs of 12-ounce cans of Saint Arnold Endeavor Double IPA now are available in stores. The company also launched Saint Arnold Oktoberfest in cans. Each of the new cans features updated and refreshed Saint Arnold label art, which was introduced earlier this summer, the company says.

It’s for you

Mountain Dew announced that as a part of its Answer Call of the Wild campaign, the brand released its fifth series of camouflage packaging. In partnership with Lost Camo, bottles and cans of Mountain Dew will feature a camouflage design for a limited time. The packaging also supports the 360-degree campaign effort by featuring a Call of the Wild Sweepstakes, in which consumers have the chance to win one grand-prize getaway to Montana or one of 10,000 instant-win prizes, the company says.

Fruit at the forefront

Spindrift unveiled new packaging for its self-titled beverages. “We were the first to directly challenge the market with fresh ingredients and with so much evolution in the category, it is now more important than ever to communicate our unique use of real fruit in our package design,” Spindrift Chief Executive Officer and Founder Bill Creelman said in a statement. Designed to showcase the fact that there is real fruit in every bottle, the graphics on the new labels put fruit at the forefront of the packaging, with beautifully rendered watercolors against a pure white backdrop, the company says. Additionally, the packaging uses colors that are symbolic of each of the fresh-squeezed fruits inside.

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