Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

Packaging redesigns highlight transparency

CSD brands release limited-edition packaging

Spindrift cans
Spindrift released redesigned packaging for its line of flavored sparkling waters. (Image courtesy of Spindrift)
DEW camo can
As part of the Answer the Call of the Wild campaign, Mountain Dew released limited-edition camouflage packaging. (Image courtesy of PepsiCo Inc.)
Saint Arnold Brewing Co. Cans
Saint Arnold Brewing Co. expanded its canned craft beer offerings with the addition of three new canned offerings. (Image courtesy of Saint Arnold Brewing Co.)
Devotion Vodka
Devotion Vodka introduced nutritional information and certifications on bottles of its vodkas. (Image courtesy of Devotion Vodka)
Coke Broncos bottle
Swire Coca-Cola USA released Denver Broncos packaging for a limited time in Colorado. (Image courtesy of Swire Coca-Cola USA)
Robert Mondavi Private Selection
Robert Mondavi Private Selection launched new packaging design nationwide. (Image courtesy of Robert Mondavi)
Nestle Halloween Bottles
Nestle Pure Life launched limited-edition Share-A-Scare Halloween bottles. (Image courtesy of Nestle Waters North America)
Spindrift cans
DEW camo can
Saint Arnold Brewing Co. Cans
Devotion Vodka
Coke Broncos bottle
Robert Mondavi Private Selection
Nestle Halloween Bottles
October 14, 2016

Trick-or-treat

Nestlé Pure Life released its 2016 limited-edition Share-A-Scare Halloween bottles. The 8-ounce bottles are available in eight different Halloween-inspired designs. Available through Oct. 31, the holiday packaging can be purchased in 24-packs at a suggested retail price of $3.49.

Premium package for a premium product

This fall, Robert Mondavi Private Selection introduced a bold new packaging design nationwide that pays homage to the founding winemaker’s legacy of making quality, expressive wine, the company says. The sleek and elegant redesign still features the brand’s iconic tower logo and similar design elements, but with an elevated new color scheme and bottle design, which are emblematic of the brand’s key values, it says. In addition to a revamped label, the new packaging renovations include an updated bottle shape — broader shoulders and a tapered profile for red wine with a heavier glass weight. Additionally, the Sauvignon Blanc, Riesling and Pinot Grigio varietals now feature a new screw cap. “The focus of this redesign project is to make the outside of the bottle feel as premium as the product inside,” said Jon Guggino, vice president of marketing for Robert Mondavi Private Selection, in a statement. “The new packaging is indicative of the brand’s relatable and grounded personality, while also embodying our timeless tradition of producing quality, well-balanced wines.”

Looks like team spirit

Gearing up for football season, Swire Coca-Cola USA announced the limited-edition release of specially designed glass bottles of Coca-Cola that commemorate the Denver Broncos Super Bowl championship. “Swire Coca-Cola joins Broncos Country in cheering on the defending world champs,” said Lance Wright, Mile High Division vice president of Swire Coca-Cola USA, in a statement. “With this special Coca-Cola bottle, fans can share in the excitement as we all look forward to the 2016-2017 season.” The 8-ounce glass bottles were released the week of Aug. 21 and are available at participating retailers in Colorado while supplies last.

Devoted to transparency

Devotion Vodka announced the introduction of nutritional information and certifications on bottles of its sugar- and gluten-free vodka. The new labeling includes the average analysis (standard drink size, alcohol by volume, number of units), while highlighting the no-added-sugar, gluten-free and Circle K Kosher certifications, the company says. “Today’s consumers are hyper-aware of what they eat and drink, and we wanted them to be able to more clearly see what goes into our vodkas,” Chief Executive Officer Drew Adelman said in a statement. “We’re already sugar free and gluten free, now we’re also Kosher and providing more transparency to our customers.” Additionally, the company added 50-ml and 1.75-liter size bottles.

Canned craft

Expanding on its lineup of canned craft beers, Saint Arnold Brewing Co. added two additional year-round brews to its canning program. Six-packs of 12-ounce cans of Saint Arnold Weedwacker and four-packs of 12-ounce cans of Saint Arnold Endeavor Double IPA now are available in stores. The company also launched Saint Arnold Oktoberfest in cans. Each of the new cans features updated and refreshed Saint Arnold label art, which was introduced earlier this summer, the company says.

It’s for you

Mountain Dew announced that as a part of its Answer Call of the Wild campaign, the brand released its fifth series of camouflage packaging. In partnership with Lost Camo, bottles and cans of Mountain Dew will feature a camouflage design for a limited time. The packaging also supports the 360-degree campaign effort by featuring a Call of the Wild Sweepstakes, in which consumers have the chance to win one grand-prize getaway to Montana or one of 10,000 instant-win prizes, the company says.

Fruit at the forefront

Spindrift unveiled new packaging for its self-titled beverages. “We were the first to directly challenge the market with fresh ingredients and with so much evolution in the category, it is now more important than ever to communicate our unique use of real fruit in our package design,” Spindrift Chief Executive Officer and Founder Bill Creelman said in a statement. Designed to showcase the fact that there is real fruit in every bottle, the graphics on the new labels put fruit at the forefront of the packaging, with beautifully rendered watercolors against a pure white backdrop, the company says. Additionally, the packaging uses colors that are symbolic of each of the fresh-squeezed fruits inside.

 

KEYWORDS: aluminum cans bottle designs limited-edition packaging packaging redesign

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

PepsiCo + poppi

PepsiCo completes acquisition of poppi

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Beverage News

    Survey reveals consumers see value in private label

    See More
  • Nolet Family Distillery anniversary

    Brands launch bottle redesigns, limited-edition, anniversary packaging

    See More
  • Barqs

    Packaging News: Color-changing, portability and nostalgia inspire packaging redesigns

    See More

Related Products

See More Products
  • trends.jpg

    Trends in Beverage Packaging 1st Edition

  • food and bev control.jpg

    Food and Beverage Cost Control, 7th Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing