Articles Tagged with ''packaging redesign''

Although French Market Coffee, a part of Reily Foods Co., has previously been known for its signature red coffee can, which harkens back to the company’s original Coffee & Chicory label introduced in the late 19th century, the brand partnered with Crown Food Packaging North America, a division of Crown Holdings Inc., to refresh the packaging in line with its national expansion.

Ole Smoky Tennessee Moonshine is showing its school spirit for the University of Tennessee football team by showcasing the school’s colors on its packaging.

Veev Spirits LLC announced the launch of Veev 2.0, a full brand repositioning that includes a reformulated 70-proof spirit, a redesigned bottle, and a strategic focus on the vodka category.

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.

Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.

Tequila el Jimador redesigned its bottle to give it a premium look that matches the quality of the product inside, the company says.

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight.

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight.

Eight O’Clock Coffee, part of the Tata Global Beverages family of brands, redesigned its packaging in order to celebrate its beginnings and look into the future, the company says.

Following its acquisition by C&C Group, Hornsby’s Cider received an updated brand image to capture its 15-year-old brand essence while helping it stand out from other brands in the category, the company says.