Articles Tagged with ''packaging redesign''

Sauza Tequila, a brand of Casa Sauza, Deerfield, Ill., will debut a new, premium look next month. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, the company says. The largest rebrand in Sauza history will roll out globally, driving the brand’s continued long-term growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets including Japan, Brazil, Russia and the brand’s first foray into China, it says.

New York-based Pernod Ricard USA's Absolut Vodka brand is planning to make a new mark on the spirits market by introducing a freshly redesigned bottle that will represent its icon for the future, the company says.

GoodBelly probiotic drinks brand unveiled new packaging for its complete line of products: PlusShot (formerly GoodBelly+), SuperShot (formerly BigShot 50), By The Glass Multi-Serving Cartons (quart-sized containers) and the existing StraightShot.

In celebration of its 220th anniversary, Proximo Spirits’ Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles.

In celebration of its 220th anniversary, Proximo Spirits’ Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles.

Korbel Champagne Cellars released a limited-edition Korbel Brut Rose bottle to celebrate romance in a stylish way. Its new Champagne “Romance” sleeved bottle combines cool and hot colors with eye-catching style, the company says.

Panacea Beverage Co. redesigned its MyCause Water bottles for more visibility and clearer messaging, the company says.

Whyte & Mackay enlisted the help of creative agency threebrand to give its Glayva whisky liqueur a new look.

Jammin Java Corp.’s Marley Coffee is working with its single-serve coffee partner and investor Mother Parkers Tea & Coffee to launch this month a new version of the Marley Coffee RealCup capsule that will be compatible with Keurig Green Mountain’s Keurig 2.0 brewer.

Honest Tea, an independent operating unit of The Coca-Cola Co., refreshed its glass-bottled line of teas to deepen the brand’s mission and broaden its impact, the company says.