New Honest Tea labels tout environmental commitment
Honest Tea now a member of 1% for the Planet
Honest Tea, an independent operating unit of The Coca-Cola Co., refreshed its glass-bottled line of teas to deepen the brand’s mission and broaden its impact, the company says. New labels for the glass bottles will feature the product line’s new membership in 1% for the Planet, which commits Honest Tea to contribute the equivalent of at least 1 percent of the product line’s annual sales to organizations working toward positive environmental change. The labels also are being updated to bring to life the images and inspiration behind each tea variety as well as to link more closely to the broader Honest beverage portfolio, the company says. Inspired by the brand’s first bottles from 1998, the labels were designed in-house using its signature “T” imagery as a starting point. The art was developed in collaboration with an oil painter and expanded around the label for an artistic interpretation of each variety’s origin and spirit, the company explains. Colorful frames surround a new off-white parchment background, it adds. The labels also introduce a new brand logo that will be used across all Honest beverages.