Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

Packaging News: Beverage package designs emphasize color and size

Ole Smoky goes Tennessee orange, Cascade Ice launches can-sized bottles

Orange moonshine
Vblast bottle
Cascade Ice orange mango
Luminaria
FMC C&C Dark
Pumpkin moon
Black bottle
Orange moonshine
Vblast bottle
Cascade Ice orange mango
Luminaria
FMC C&C Dark
Pumpkin moon
Black bottle
October 16, 2014

Team spirit

Ole Smoky Tennessee Moonshine is showing its school spirit for the University of Tennessee football team by showcasing the school’s colors on its packaging. Throughout the 2014 college football season, Ole Smoky will sell bottles of its Hunch Punch Lightnin’, White Lightnin’, Blackberry, Moonshine Cherries and Sweet Tea flavored moonshines with special-edition Tennessee orange labels, in addition to orange tailgating gear, at its Gatlinburg, Tenn., distillery. To launch the orange labels, Ole Smoky hosted a kick-off party Aug. 30 that featured University of Tennessee All-Pro Jamal Lewis, football trivia and moonshine.

 

A little push

New York Spring Water Inc. redesigned the dispensing caps for its VBlast beverages and introduced a push-down sports cap version that delivers a “blast” of fresh vitamins and flavors into pure mountain spring water. The new technology replaces the former twist-cap version and offers simplicity for on-the-go consumers, the company says. In addition, the company updated the top of the cap, which holds the liquid vitamins, with an airtight foil barrier that requires less plastic than similar caps, resulting in further cost reductions throughout the production cycle, it says. The new caps are accompanied by updated packaging designs on the company’s VBlast and VBee products, it adds.

 

Can-sized bottles

Unique Beverage Co. LLC designed a new bottle that is the same height as an average can of soda for its Cascade Ice sparkling waters. The new slim bottles hold 7 ounces of liquid and supplement the brand’s original 17.2-ounce bottles, the company says. “We’re thrilled to be pioneers in the zero-calorie, sparkling flavored water category by offering our popular Cascade Ice brand in a 7-ounce proprietary bottle,” said Mike Broadwell, president and chief executive officer of Unique Beverage Co., in a statement. “This will allow for opportunities to place our product in vending machines and in airline beverage carts. Our innovative, single-serving bottle also provides additional access for us in schools, where portion control and zero-calorie alternatives are more welcome than sugary drinks.” Cascade Ice’s Lemonade, Coconut, Black Raspberry, Orange Mango and Pink Grapefruit flavors became available in single 7-ounce bottles and six-packs of 7-ounce bottles in September.

 

The 99-pack

Six-, 12- and 24-packs of beer might not be enough anymore. Austin Beerworks partnered with Helms Workshop to release a 99-pack of beer for $99.99. The multi-pack was created to help celebrate the renaming of its Peacemaker craft beer as Peacemaker Anytime Ale and support the idea that anytime is a good time for a can of the beer. “This inspired us to create the world’s first and only 99-pack,” explained Michael Graham, co-founder of Austin Beerworks, in a statement. “What started out as a joke became very real when we realized how much people love the idea of 99 beers for $99.99.” To spread the word about Peacemaker Anytime Ale’s 99-pack, Helms Workshop and Austin Beerworks also launched a full outdoor and print campaign with social media and word-of-mouth components. For example, consumers can only find out where the 99-packs are sold by tagging online posts with the hashtag #AnytimeAle and following Austin Beerworks’ Facebook, Instagram and Twitter pages or through word of mouth, the company says. 

 

Let there be light

Tuscan winery Ruffino is putting its secondary packaging to work in its upcoming Ruffino Modus Luminaria gift box. The limited-edition holiday gift box for the winery’s Modus wine includes a sapphire-colored varnished wood box for a base with a brushed gold metal sleeve depicting elaborate Florentine designs. These elements, designed by Milan design school Poli.design, showcase the wine’s modern take on traditional Tuscan winemaking, the company says. After the wine is removed from the box, consumers can replace it with candles and place the metal sleeve over the wood box to create a decorative lantern, it adds. The Ruffino Modus Luminaria gift box will be available for purchase in November for $89 on reservebar.com.

 

A new, national look

Although French Market Coffee, a part of Reily Foods Co., has previously been known for its signature red coffee can, which harkens back to the company’s original Coffee & Chicory label introduced in the late 19th century, the brand partnered with Crown Food Packaging North America, a division of Crown Holdings Inc., to refresh the packaging in line with its national expansion. After Reily Foods worked with its creative agency to come up with new designs for its Dark Roast and Dark Roast with Chicory blends, it turned to Crown to execute the designs, the company says. This included scaling and balancing elements like a reflective gold crown and a subtle fencing background for the rounded surface of a metal container, it explains. The new 12-ounce coffee cans, which feature an easy-open end and a plastic overcap, retain the look and feel of French Market Coffee’s original red tins but include an enhanced design that keeps them in alignment with the brand’s current image, it adds.

 

Beer after dark

After the successful launch of its Screamin’ Pumpkin Ale on tap last year, Griffin Claw Brewing Co. decided to help the craft beer reach more consumers by launching it in 16-ounce cans this year. To coincide with the beer’s fall theme, the craft brewer also decided to use the new packaging opportunity to launch its glow-in-the-dark cans. “We chose to make the glow-in-the-dark cans because of the incredible artwork on our Screamin’ Pumpkin can, the technology was new, and Halloween is the perfect application for a can that glows under a black light,” said Scott LePage, a spokesperson for Griffin Claw Brewing, in a statement. The craft brewer partnered with can manufacturer Rexam to order special glow-in-the-dark inks to bring the can’s pumpkin patch artwork to life. The mouth of the screaming pumpkin as well as the text on the can both glow in the dark, LePage says. Glow-in-the-dark cans of Screamin’ Pumpkin Ale are available at fine craft beer retailers in Michigan while supplies last. 

 

Back in black

 Black Bottle Scotch whisky is going back to its roots with a new black bottle. As its name suggests, Black Bottle was originally presented in a black bottle sourced from Germany when it was launched by the Graham brothers in 1879. When World War I interrupted supply, Graham and Co. was forced to switch to a green bottle, the company says. Now, a century later, Black Bottle is celebrating its origins by going back to black. The new design has been inspired by an archival black bottle dating back to 1906. At the same time, the company also tweaked its blend of single-malt and grain whiskies to reflect the recipe the Graham brothers created 135 years ago. The relaunch has been positively received in the United Kingdom, Russia and the Baltic states, and the company expects to launch in France and Germany this fall and in the United States by winter.  

KEYWORDS: aluminum cans dispensing caps glass bottles inks limited-edition packaging multi-packs packaging design packaging redesign plastic bottles secondary packaging

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

halfday sodas

Beverage-makers turn to fiber, prebiotics and more to support consumer needs

Anheuser-Busch Brewing Futures

Anheuser-Busch announces $300 million investment in US manufacturing

Alani Nu

Alani Nu surpasses $1 billion in retail sales

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 5, 2025

Heat-Resistant Molds 101: Fundamentals and Prevention Strategies for Better Beverage Quality

Learn about the spoilage challenges and operational bottlenecks that ascospores can pose to your quality program if detection is delayed, or worse – not detected at all. Subject matter experts will cover the basics of these bugs and real-world impacts of insufficient quality methods to help you beat the heat … resistant mold.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Buddhas Brew

    Packaging designs emphasize the details

    See More
  • Avery Dennison’s pressure-sensitive label materials for cans

    Beverage package designs optimize sustainability, enhance shelf appeal

    See More
  • milk stout

    Alcohol brands introduce new package designs

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing