Sugarlands Distilling Co., Gatlinburg, Tenn., announced a multifaceted partnership with platinum-selling recording artists O.A.R. The collaboration will celebrate O.A.R.’s 25th anniversary and include two specialty products from Sugarlands bearing the band’s name.  

Ole Smoky Distillery has launched a limited-edition commemorative Ole Smoky “Friends of the Smokies” Blackberry Moonshine.

Nashville, Tenn.-based Ole Smoky Distillery introduced its newest line of products: canned cocktails.

Sugarlands Distilling Co., in partnership with country music artist Cole Swindell, released Cole Swindell’s Peppermint Moonshine. 

Premium spirits company Milestone Brands LLC, Austin, Texas, announced the acquisition of American Born Moonshine from Nashville, Tenn.-based Windy Hill Spirits. Milestone Brands LLC, which also recently acquired Dulce Vida Tequila, was formed in February by Eric Dopkins, former chief executive officer of Deep Eddy Vodka, and Chad Auler, co-founder of Deep Eddy Vodka. 

The Coca-Cola Co.’s Fuze brand is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavor-charged iced teas.

Midnight Moon added its newest flavor to its moonshine family, Midnight Moon Peach.

Piedmont Distillers add new flavor to Midnight Moon portfolio

Sugarlands Distilling Co., added Tickle’s Dynamite Cinnamon Moonshine to its moonshine portfolio.

In the sea of beverages on the retail shelves, consumers definitely have no shortage of options from which to choose. When you take into account the number of new SKUs out there, it can get even more intriguing.