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Home » packaging redesign

Articles Tagged with ''packaging redesign''

Brands use packaging to commemorate heritage

New Tequila el Jimador, Fernz bottles offer nods to homelands, craftsmanship
February 14, 2014

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight.


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Eight O’Clock Coffee package redesign represents brand past and future

October 16, 2013

Eight O’Clock Coffee, part of the Tata Global Beverages family of brands, redesigned its packaging in order to celebrate its beginnings and look into the future, the company says.


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Hornsby’s bold overhaul

August 16, 2013

Following its acquisition by C&C Group, Hornsby’s Cider received an updated brand image to capture its 15-year-old brand essence while helping it stand out from other brands in the category, the company says.


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Pepsi redesigns its bottles

March 25, 2013

PepsiCo, Purchase, N.Y., will introduce a new bottle structure and label for its Pepsi, Diet Pepsi, Pepsi Next and Pepsi Max brands in April.


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Celsius’ colorful redesign

December 14, 2012

 Celsius Holdings Inc. redesigned the packaging for its ready-to-drink supplement beverages. 


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Packaging News: Brands make upgrades, add special editions

December 14, 2012

Caribou Coffee celebrated Breast Cancer Awareness month in October with its new Amy’s Blend coffee, the proceeds of which help fund cancer research. 


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Barq's pays homage

April 16, 2012

In its first redesign in more than 20 years, Barq’s Root Beer, a brand of The Coca-Cola Co., unveiled a completely new look to pay homage to the brand’s Gulf Coast heritage and classically crisp, bold flavor. 


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Gritty McDuff re-crafts beer

March 13, 2012
Portland, Maine-based craft brewer Gritty McDuff’s renamed and repackaged its 21 IPA four-packs.
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Honest Tea labels get a makeover

September 6, 2011

This month, redesigned Honest Tea and Honest Ade PET bottles began hitting store shelves.


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Innovations from Dewar's Scotch, Coors Light and more

Jennifer Zegler
September 10, 2010
Give Water, Dewar’s Scotch, Coors Light and Don Sebastiani & Sons introduce new packages.

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